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MLS D.C. United

D.C. United Unveil New Exclusive adidas Cherry Blossom Kit Ahead of 2023 Season

February 16, 2023 - Major League Soccer (MLS)
D.C. United News Release


WASHINGTON, D.C. - D.C. Unitedtoday have unveiled their new adidas exclusive away kit for the 2023 and 2024 Major League Soccer seasons. The Cherry Blossom kit is now available for purchase at the D.C. United Club Shop, mlsstore.com, and league-partnered retail stores in the DC-area.

Each year, millions of people from all walks of life come together in the nation's capital to revel in the beauty of the cherry blossom trees, which were gifted to the United States from Japan as a sign of friendship and unity. The new D.C. United away kit realizes one of the city's most recognizable - and natural - landmarks in the cherry blossom trees in their truest form as a patterned design of branches across the front of the shirt.

"The club [D.C. United] advised about how important the cherry blossom trees are for Washington, the whole story around them, and their uniqueness. We all agreed this narrative would make sense for the community and went for it," said the adidas global design team via a statement provided to the club. "The rest is a matter of design, where we tried multiple options to make an iconic football jersey, following adidas seasonal creative direction without losing the connection to the story and the values of the club."

The top also features two signature sign-off elements: (1) a cherry blossom branch designed by D.C. United and placed onto the back collar of the jersey and (2) the club mantra, "All are Welcome, All are United" found embossed within the black binding of the body of the shirt, only available on the authentic version of the kit.

D.C. United begin their 2023 Major League Soccer campaign on Saturday, February 25 at 7:30 PM at home at Audi Field against Toronto FC. Ticketing information is available at dcunited.com/tickets.

The Cherry Blossom Kit is available in the D.C. United Club Shop, located at Audi Field, or online at www.mlsstore.com.

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Major League Soccer Stories from February 16, 2023


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