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MLS D.C. United

D.C. United Taps White+Partners as Agency of Record

February 27, 2013 - Major League Soccer (MLS)
D.C. United News Release


Washington D.C. (February 27, 2013) - D.C. United today announced the selection of White+Partners, one of the region's oldest and largest ad agencies, as its ad agency of record. White + Partners will manage United's 2013 advertising strategy, from creative development to flighted ad buys. The assignment rounds-out White+Partners strong sports and entertainment practice including work with the Washington Nationals baseball team and Wolf Trap Foundation for the Performing Arts.

"We've long admired the work of White+Partners and solidified our desire to work with them over the course of several recent meetings," said D.C. United Chief Marketing Officer Doug Hicks. "While they have a firm grasp of our brand, both organizations are excited to share this brand in exciting new ways as a part of an aggressive and creative narrative."

Matt White, CEO of White + Partners, said: "D.C. United already enjoys a loyal and passionate fan base. Professional soccer is a different kind of sporting event and we want to work with the club to share that experiential part with more of the community."

D.C. United opens the 2013 Major League Soccer season against the Houston Dynamo on Saturday, March 2 at 8:00 p.m. ET (NBC Sports Network) in a nationally televised re-match of the 2012 Eastern Conference Finals. The Black-and-Red returns home the following week for its home opener on Saturday, March 9 at 7:00 p.m. ET against Real Salt Lake.. For tickets or information, please visit dcunited.com.

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The opinions expressed in this release are those of the organization issuing it, and do not necessarily reflect the thoughts or opinions of OurSports Central or its staff.

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