Charlotte Checkers Unveil Updated Logo, Colors
Published on August 21, 2002 under American Hockey League (AHL)
Charlotte Checkers News Release
International Designer, Alexander Julian offers expertise on new design
CHARLOTTE, NC â When the puck drops on a new season of Charlotte Checkers hockey at Cricket Arena on Friday, October 11, 2002, the team will sport an updated logo and new uniform featuring the touch of internationally renowned clothing designer Alexander Julian.
The newly designed logo features a leaner, meaner, more colorful polar bear mascot dressed in red and blue, a departure from the orange and blue worn by the Checkers since their return to Charlotte in 1993.
"We wanted a fresh logo to match our fresh start and re-enforce our theme for this season, âBack at Full Strength' ," commented Checkers CEO Carl Scheer. "This is a logo that stands out as the Checkers continue to build on a long history and tradition in Charlotte."
Scheer and Checkers Chairman Felix Sabates originally owned the East Coast Hockey League franchise from 1993-1996 and re-acquired the team in May of this year.
The updated logo and new uniforms solidify the commitment of Charlotte businessmen, Scheer and Sabates, along with co-owners Steve Luquire (Luquire George Andrews, Inc.) Mark Richardson (Carolina Panthers), and South Carolina businessman Jerry Zucker to bring new excitement and an enhanced game experience to energize the always-loyal Checkers supporters and attract new fans.
Luquire George Andrews, charlotte's leading advertising and public relations agency, designed the logo for the Checkers' rebirth in 1993 and also created the new look for 2002.
The Checkers' 36 home game regular season opens on October 11, 2002 against the 2002 Kelly Cup Champion Greenville Grrrowl. Season tickets, mini-plans, and flex plans are available by calling 704-342-4423.
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