Admirals Announce 2026-27 Promotional Schedule
ECHL Norfolk Admirals

Admirals Announce 2026-27 Promotional Schedule

Published on July 23, 2026 under ECHL (ECHL)
Norfolk Admirals News Release


Norfolk, VA. - The Norfolk Admirals have announced their promotional schedule for the 2026-27 season.

This season will feature 22 different promotional nights, including returning favorites such as Teddy Bear Toss and Admirals Fight Cancer, as well as exciting new promotions such as Full Throttle Night and Pirate Takeover Night.

The promotional nights are designed to add another level of engagement and entertainment to the home games, both on and off the ice, giving returning fans new experiences to enjoy while reaching new fans with a variety of themes catered to a wide range of demographics. The schedule also includes recurring promotions such as Sunday Family Fun Day.

"We put a tremendous amount of time, thought, and effort into building a promotional schedule that gives fans a reason to get excited about every game," says Marco Myers, Vice President of Entertainment and Fan Experience. "Our goal throughout the selection process is to craft promotions that both introduce new fans to the energy and excitement of Admirals hockey, while also delivering fresh and memorable experiences for our diehard fans. This season's schedule is a balance between fun, immersive theme nights and meaningful charitable and community-focused initiatives."

Additional information and details about these, as well as a giveaway schedule, will be released at a later date.

Note: Dates, opponents, and promotions are also subject to change.

Opening Night - October 23rd, 2026

Hockey Heritage Night - October 24th, 2026

Wizards and Witches Night - October 31st, 2026

Union and Trades Night - November 7th, 2026

Military Appreciation Night I - November 20th, 2026

Black Friday Blowout - November 27th, 2026

Admirals Fight Cancer - November 28th, 2026

Teddy Bear Toss - December 12th, 2026

Hockey Is For Everyone - January 2nd, 2027

Rock N Roll Night - January 8th, 2027

Admirals Con - January 9th, 2027

College Night - January 22nd, 2027

Salty's Birthday Bash - January 23rd, 2027

Full Throttle Night - February 12th, 2027

Military Appreciation Night II - February 13th, 2027

Education and STEM Night - February 26th, 2027

Country Night - February 27th, 2027

Pints N Pickles - March 5th, 2027

Guns N Hoses Night - March 6th, 2027

Pirate Takeover Night - March 20th, 2027

Top Secret - April 2nd, 2027

Fan Appreciation Night - April 3rd, 2027

Season Tickets and Flex Plan Vouchers for the 2026-27 season are ON SALE NOW! Visit www.norfolkadmirals.com for more information.

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The Admirals begin the 2026-27 season in October. More player signings and training camp information will continue to be updated throughout the summer. For season ticket information, call 757.640.1212.

Check out the Norfolk Admirals Statistics

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