SAL1 Charleston RiverDogs

RiverDogs Rank Among Top-25 in Merchandise Sales

Published on May 24, 2012 under South Atlantic League (SAL1)
Charleston RiverDogs News Release


CHARLESTON, SC - Minor League Baseball has announced that the Charleston RiverDogs again rank among the Top-25 in merchandise sales for 2011.

It marks the seventh consecutive year that the RiverDogs rate among the nation's best.

Aided by a variety of items that feature loveable mascot Charlie T. RiverDog - one of the most popular logos in all of Minor League Baseball - RiverDogs commodities are a hot seller year-round.

While casual clothing (such as t-shirts and a wide variety of baseball caps) represent most of the objects sold in the RiverDogs' Souvenir Shop that is located on the concourse of Joseph P. Riley, Jr. Park, popular items for women, children and babies help make the Souvenir Shop a popular destination year round.

"The Charleston RiverDogs' dedication to continually providing family-friendly products with their variety of merchandise has greatly contributed to them being among the Top 25 clubs in licensed merchandise sales in seven out of the past 10 years," said Sandra Hebert, Director of Licensing for Minor League Baseball. "Minor League Baseball values the RiverDogs' commitment and enthusiasm to the ongoing success of their merchandise program."

"We've known for a long time that our logo is a winner and that fans enjoy what we have in our Souvenir Store," said RiverDogs General Manager Dave Echols. "We've put great emphasis on the variety of merchandise available where there will be something for everyone. It reinforces our 'Be Your Own Fan' initiative, and merchandising is a major part of that experience."

The Souvenir Shop has been coordinated by Michael DeAntonio for the past five seasons. He is a native Charlestonian and a 2006 graduate of the University of South Carolina's Sports Management Program.

The RiverDogs are joined by the Lakewood BlueClaws as the only South Atlantic League members to make the list.

Overall, Minor League Baseball's national licensing program generated $52.2 million in sales, reflecting the third largest since the program began in 1991 and represents a 2.2% increase compared to 2010.

The Top 25 (alphabetical order)

Carolina Mudcats

Charleston RiverDogs

Corpus Christi Hooks

Durham Bulls

Fort Wayne TinCaps

Greensboro Grasshoppers

Lake Elsinore Storm

Lakewood BlueClaws

Lansing Lugnuts

Lehigh Valley IronPigs

Louisville Bats

Midland RockHounds

Myrtle Beach Pelicans

Omaha Storm Chasers

Pawtucket Red Sox

Portland Sea Dogs

Reno Aces

Richmond Flying Squirrels

Rochester Red Wings

Round Rock Express

Sacramento River Cats

Salt Lake Bees

Toledo Mud Hens

Trenton Thunder

Wisconsin Timber Rattlers

Check out the Charleston RiverDogs Statistics

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South Atlantic League Stories from May 24, 2012


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