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MLS FC Dallas

Socios.com Becomes Official Fan Loyalty Partner of FC Dallas

May 4, 2022 - Major League Soccer (MLS)
FC Dallas News Release


FRISCO, TX - FC Dallas today announced a multi-year partnership agreement with next generation fan engagement and rewards company, Socios.com, making the company an official partner of FC Dallas.

With a shared vision in leveraging next-generation technology mixed with progressive experiences, the Socios.com-FC Dallas partnership forges a deeper connection with fans, and fuels growth on and off the field.

With 26 Club deals, including FC Dallas, Socios.com seeks to create a unique community for MLS fans to celebrate their passion for the game and win life-time experiences all from one app. Starting with the 2022 season, the partnership intends to give fans access to exclusive rewards, polls, and opportunities for their favorite clubs. FC Dallas envisions that fans will be able to have the chance to win prizes for making correct game-related predictions and for correctly answering questions.

"We are thrilled to welcome Socios.com to FC Dallas and our family of partners. Socios.com's immersive technology will allow us to engage and reward our fans through monthly ticket giveaways, interactive in-stadium experiences as well as FC Dallas player meet and greets," said FC Dallas Vice President of Business Development Melissa Jannetta. "We are excited that Socios.com will present Fan Appreciation Night which will celebrate and reward our fans during our final regular season home match on Sunday, October 9."

With the highest percentage of millennial audience of any major U.S. sport, the deal with Socios.com seeks to enable FC Dallas to combine its commitment to innovation and technology to leverage blockchain technology to provide FC Dallas tools to engage with fans in more immersive ways. Socios.com will be integrated across League and partner clubs' social channels and receive digital signage at partner club home games.

"Joining forces with FC Dallas to explore what the best iteration of our blockchain-based fan engagement product will become is truly exciting," said Max Rabinovitch, Socios.com's Chief Strategy Officer. "This partnership is going to have far-reaching positive impacts on our evolution and shed light on what the Socios.com fan engagement universe on the blockchain can be."

The agreement also enables Socios.com, FC Dallas, and the League to work together on new fan engagement products in the years ahead.

Socios.com has indicated that it has major global expansion plans and will increase its existing presence in Europe, while targeting many more launches in the USA, Asia, and South America with the world's leading sports properties. Socios.com recently announced international soccer legend Lionel Messi as the company's first Global Brand Ambassador.

For more information on FC Dallas and Socios.com, visit FCDallas.com or MLSsoccer.com.

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