Roughrider Paint the Town Green
May 27, 2002 - Canadian Football League (CFL)
Saskatchewan Roughriders News Release
Today, at a media conference at Taylor Field Saskatchewan Roughrider assistant general manager Bob Vespaziani and director of marketing and corporate development Trent Fraser unveiled the Club's marketing campaign for 2002.
This year's message is once again fan related. The campaign celebrates Saskatchewan Roughrider fans and what sets them apart from the rest of the CFL, which is mainly pride, spirit and passion. This campaign, which was produced by the Phoenix Group, is the most ambitious advertising campaign the club has ever done. With the help of Javapost Productions, New Music Productions, and Emmy-winning director Stephen Hall, this new campaign captures the fun and excitement of fans preparing for the big game.
Trent Fraser, Roughrider director of marketing stated, "We are very pleased with this year's campaign. We feel that our players, staff, administration and fans are excited about this year's Team. This type of messaging reaches out to the next generation of football fans while recognizing the pride and passion of our loyal fan base."
Canadian Football League Stories from May 27, 2002
- Training Camp Just Six Days Away - Montreal Alouettes
- Last chance for Alouettes fans to buy tickets for the 2002 season on June 3 - Montreal Alouettes
- Roughrider Paint the Town Green - Saskatchewan Roughriders
- Roughrider Re-Sign Jackie Mitchell - Saskatchewan Roughriders
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