NYPL Aberdeen IronBirds

Ripken Baseball Partners with Comcast Corporation

Published on July 1, 2003 under New York-Penn League (NYPL)
Aberdeen IronBirds News Release


Lutherville, MD – Ripken Baseball, in conjunction with Comcast Corporation (NasdaqNM: CMCSA), today announced a partnership that will make Cal Ripken, Jr. the spokesman for largest U.S. cable company with over 21 million customers in 41 states. The deal is for two years with an option for 2005. Terms of the deal were not announced.

On November 18, 2002, Comcast Corporation merged with AT&T Broadband to form the new Comcast Corporation. Additionally, Comcast serves 3.3 million high speed data customers and 6.3 digital video customers nationwide. Comcast is all the majority owner of Comcast-Spectacor, Comcast SportsNet, E! Entertainment Television, and The Golf Channel.

In addition to Ripken serving as a spokesman for Comcast, the deal also includes two additional sponsorship components. A sponsorship of the Aberdeen IronBirds, the Baltimore Orioles minor league affiliate that is a subsidiary of Ripken Baseball, and a sponsorship of the Cal Ripken World Series, the nationally televised tournament that culminates with the crowning of the champion of the Cal Ripken Division of Babe Ruth League, Inc. The World Series will be played in Aberdeen, MD, August 14-24.

"We are very excited to partner with such a well-respected entity like Comcast Corporation," said Cal Ripken, Jr. "We hope to forge a mutually beneficial relationship that will last a long time."

"This marks the start of an exciting new partnership between Comcast and Cal Ripken, Jr. as Comcast continues to grow throughout the nation and especially the Mid-Atlantic Region," said Stephen A. Burch, President, Comcast's Atlantic Division. "Cal has become a national symbol for hard work and perseverance and we believe those same qualities are reflected in the everyday work of Comcast and its thousands of employees as we bring new products and services to our customers."

Ripken Baseball is a sales and marketing company with the goal of growing baseball worldwide, "The Ripken Way". It is the parent company of several subsidiaries, including The Aberdeen IronBirds, Ripken Management & Design, Ripken Baseball Camps & Clinics and The Cal Ripken, Sr. Foundation.

Other national companies that have partnered with Ripken Baseball include MBNA America, Coca-Cola, Quaker State, Radio Shack and Pro Green.

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New York-Penn League Stories from July 1, 2003


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