WHL Edmonton Oil Kings

Oil Kings Announce Partnership with Elite Athlete Services

Published on October 4, 2023 under Western Hockey League (WHL)
Edmonton Oil Kings News Release


(Edmonton, AB) - The Edmonton Oil Kings are proud to announce a dynamic new partnership with Edmonton headquartered organization, ELITE Athlete Services, underscoring the organization's continuous commitment to achieving excellence.

During 2023-24 season, ELITE Athlete Services will join the team as the provider of proactive mental performance and wellness services, marking a step forward in the Club's continued pursuit of excellence on and off the ice.

The Oil Kings have always strived for excellence on the ice, and this partnership is a demonstration of unwavering commitment to achieving it. In addition to physical preparation and performance, the organization recognize that mental training and well-being plays a pivotal role in the success of its athletes and organization. By investing in mental wellness through this partnership with ELITE, it will provide players with the tools and resources they need to excel as athletes, as well as individuals.

"Our organization is very excited for this new partnership with ELITE Athlete Services and working with Klaudia Sapieja, as it is important for us to be leaders in the mental wellness space," said Kirt Hill, Edmonton Oil Kings President of Hockey Operations and General Manager. "We feel this partnership will continue to equip our players with the tools and resources to not only help their mental wellness, but their overall performance on the ice."

This season, ELITE Athlete Services will become an integral part of the Oil Kings organization, offering a comprehensive suite of proactive mental performance and wellness services. These services will be tailored to meet the unique needs of our athletes and organization members, equipping them with the resources they need to prepare, perform, recover, and remain mentally healthy individuals.

Jason Campeau, CEO of ELITE Athlete Services shared his enthusiasm, stating, "We are proud of the Oil Kings and its Management for taking action to provide their players and staff the resources necessary to pursue mental wellness and performance. This investment will not only help athletes excel today, but also equip them for the rest of their lives. Having played five years in the Canadian Hockey League and leaving home at 15 to play, I truly understand the pressure that these players are under. I believe that mental health and performance services are no longer a "nice to have", but rather a must-have, and I commend the Oil Kings for taking the steps to provide these resources."

From ELITE's perspective, the ultimate objective is to assist the Oil Kings in maintaining their current identity while elevating them to a new level of performance and wellness that surpasses all other teams in the CHL.

In addition to the pursuit of on-ice excellence, the Oil Kings recognize the critical importance of athlete mental wellness. The team believes that advocating for mental wellness is a responsibility that transcends the sport, and serves to promote holistic well-being among athletes, staff members, and community. Through this partnership, it will not only promote mental wellness within the Oil Kings, but also raise awareness of the importance of mental wellness in sport and contribute to the broader conversation surrounding athlete well-being.

"The all-around wellbeing of our players is pivotal to our success as an organization and I'm thrilled we are able to partner with ELITE Athlete Services," added Oil Kings Head Coach, Luke Pierce. "As a coaching staff, we feel fortunate to have the additional support navigating the rigors of a Western Hockey League season."

The Oil Kings are looking forward to having ELITE Athlete Services spend the 2023-24 season with them and experiencing the positive effects of this new-found partnership. To the Oil Kings, this partnership is about far more than winning hockey games; it's about helping the athletes, staff, and organization excel both on and off the ice. Together with ELITE Athlete Services, the Oil Kings are starting an exciting new chapter - one that addresses performance from all angles and places a premium on the holistic development and health of all its members.

The Edmonton Oil Kings next home game is Friday, October 7 at 7:00 P.M. when they take on the Prince Albert Raiders at Rogers Place.

The Oil Kings are Edmonton's first choice for family fun with great seats starting at $20 and season seats for as low as $9 per-game for an entire season of thrilling WHL action!

Head to OilKings.ca to secure your seat today!

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Western Hockey League Stories from October 4, 2023


The opinions expressed in this release are those of the organization issuing it, and do not necessarily reflect the thoughts or opinions of OurSports Central or its staff.

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