MWL1 Great Lakes Loons

Loons Add Beson to Front Office Staff

August 26, 2013 - Midwest League (MWL1)
Great Lakes Loons News Release


MIDLAND, Mich. - The Great Lakes Loons are pleased to announce the addition of Dennis Beson to their front office staff. Beson has joined the Loons ticket office as the new Business Development Manager.

Dennis, who graduated from Michigan State University with a Bachelor of Arts degree in 1992, will focus on business-to-business relationship development for the Loons. Beson will also enhance the Loons relationship building efforts in the community, as well as their season ticket sales and group sales efforts to corporate clients.

The Freeland, Mich., native has inside and outside sales experience dating back to 1992, when he began his career after graduating from MSU. Dennis has owned his own company - New Edge Training - since 2002.

Dennis has also written a book, My Customer, My Co-Worker, and has created a customer service training program, The Essential Work Skills Program. For the past seven years, Beson has been a corporate trainer and public speaker.

Beson still resides in Freeland and has two daughters: Amanda, 22, and Madison, 19. Dennis is also the lead singer of The Sinclairs Band, a classic rock and roll band that has performed in the Great Lakes Bay Region and beyond for over a decade. The Sinclairs Band also performed at Dow Diamond earlier in the 2013 season as part of "Turn Back the Clock Night" on July 2.

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