G League Osceola Magic

Lakeland Magic Partners with Ivanhoe Park Brewing Co.

Published on February 18, 2022 under NBA G League (G League)
Osceola Magic News Release


Ivanhoe Park Brewing Company, an independent craft brewery and tasting room in Orlando, Fla. has signed into agreement with the Lakeland Magic, as their official craft beer partner.

"We are so excited to partner with Ivanhoe Park Brewing Co.," said Hans Steinbrenner, President of the Lakeland Magic. "We can't wait to reveal the new Lakeland Magic Brew to our fans across Central Florida and we look forward to a long partnership with many fun activations planned."

"Ivanhoe Park Brewing Co. is excited to add another sports team as the official craft beer partner," CEO and Founder, Glenn Closson mentioned. "This partnership is timed perfectly with our roll out in the Lakeland market, with the recent addition of Bernie Little Distributors." The Lakeland Magic are coming from an amazing 2021 season as NBA G League Champions.

Located in Ivanhoe Village, one of Orlando's Main Street districts, the brewery has been open since Summer 2018 and entered distribution later that year in Central Florida with City Beverages. That distribution partnership has grown and allowed Ivanhoe Park Brewing Co. to work with Wayne Densch, Inc and newly added Bernie Little Distributors to expand their market reach. They are looking to add a few more distributors in the third quarter of 2022.

This new partnership with the Lakeland Magic will allow Ivanhoe Park Brewing Co. to expand their market growth in the Central Florida region. They will be working on a collaboration brew for next season with details to be announced at a later date.

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