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MLS Los Angeles FC

LAFC Presents Innovative New Loyalty Club - LAFC Gold

September 19, 2023 - Major League Soccer (MLS)
Los Angeles FC News Release


The Los Angeles Football Club (LAFC) today announced the launch of LAFC Gold, a loyalty club designed to recognize LAFC's most devoted supporters and fans with a host of unprecedented benefits.

LAFC Gold is an innovative initiative that recognizes and acknowledges fans' commitment with meaningful benefits and experiences, including merchandise discounts, partner promotions, premium experiences and more, wherever they are around the globe.

"LAFC Gold promises to make LAFC fans and supporters feel seen, heard and valued wherever they are in the world," said LAFC Co-President & CBO Larry Freedman. "Watching a match at BMO Stadium is one of the best sports experiences anyone can have. With LAFC Gold, we now have a way to connect, recognize and reward anyone who supports the Black & Gold."

LAFC Season Ticket Members are automatically enrolled in the program, and fans globally are invited to experience LAFC Gold by visiting gold.lafc.com and signing up for a Local, Global, Youth or Entry Membership.

LAFC is working with Dropt, a digital loyalty platform, to ensure LAFC Gold is accessible and easy for fans to join, and to continue to build a dynamic program that introduces new ways to engage and incorporates LAFC's Club Partners. To remain at the forefront of cutting edge technology, the LAFC Gold program will also utilize the NEAR Protocol, one of the world's most scalable and accessible blockchains, to verify and track every transaction in a secure environment.

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