USL Lexington Sporting Club

FOX56, WDKY, Named Official Media Partner of Lexington Sporting Club

Published on February 11, 2025 under United Soccer League Championship (USL)
Lexington Sporting Club News Release


LEXINGTON, KY - Lexington Sporting Club is proud to announce FOX56 (WDKY) as its official media partner, marking the beginning of a dynamic collaboration aimed at elevating the visibility of soccer in Central Kentucky. This multi-year partnership will bring expanded coverage, live game broadcasts, and exclusive content to fans throughout the region.

As part of this agreement, FOX56 will provide comprehensive coverage of Lexington Sporting Club's USL Championship and USL Super League teams, including:

Live broadcasts of select LSC matches.

A dedicated studio show highlighting LSC.

Exclusive coverage and highlights on FOX56 sports programming.

Regular weather updates related to match days.

Promotional and commercial production support.

Additional news and feature coverage of LSC events and initiatives.

The partnership extends beyond television, incorporating digital streaming through Nexstar Media Group's extensive platform. This includes targeted connected TV and streaming ads designed to engage soccer fans and sports enthusiasts across Central Kentucky.

"FOX56 has established itself as a leader in delivering top-tier sports coverage, and we are thrilled to partner with them in bringing our matches, players, and community initiatives to an even broader audience," said Kim Shelton, CEO of Lexington Sporting Club. "This partnership not only enhances our media presence but also strengthens our connection with our passionate fan base."

FOX56's commitment to soccer aligns with its broader sports coverage strategy, which includes partnerships with major leagues and events, such as the World Cup, airing on FOX. The collaboration will officially launch with a special promotional kickoff on Super Bowl Sunday, including a post-game interview during FOX56's 10:00 PM newscast.

"FOX 56 is thrilled to partner with Lexington Sporting Club as it's official local television partner. Partnering with Lexington's professional men's and women's soccer teams aligns perfectly with our mission to lift our community, further expand our live local sports offerings, and complement FOX Sports' commitment to current soccer partnerships with the MLS, UEFA, Copa America, CONCACAF, and the World Cup, here on US soil in 2026," said Monte Costes, Vice President/General Manager WDKY/FOX 56. "FOX 56 believes in the growth trajectory of soccer here locally and is excited to provide a platform for LSC to showcase its amazing athletes through live game broadcasts, a new unique studio show and a variety of other promotional efforts."

For more information on Lexington Sporting Club and its partnership with FOX56, visit www.lexsporting.com or tune in to FOX56 for exclusive updates and coverage.

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