
Driving Change Together, Southern Nevada Toyota Dealers Partners with the Las Vegas Aces to Steer Them Towards a Championship
Published on August 16, 2022 under Women's National Basketball Association (WNBA)
Las Vegas Aces News Release
Las Vegas, NV - The Las Vegas Aces and Southern Nevada Toyota Dealers are proud to announce a multi-faceted partnership, launching with the start of the 2022 WNBA Playoffs. The partnership will not only highlight the team on the court, but also the team's philanthropic and community efforts off the court.
"We are excited to partner with Southern Nevada Toyota dealers adding a partnership to their portfolio that empowers women and strengthens community initiatives here in Las Vegas," commented Nikki Fargas, president of the Las Vegas Aces. "This partnership will allow us to continue our mission of not only growing the game of basketball here in Nevada but fostering the development of young girls and women in leadership as well."
Through the partnership, the Las Vegas Aces and Toyota will continue to build on its commitment to empower women, champion diversity, inclusion and growth in women's sports and the automotive industry, providing opportunities to highlight leaders making change.
"Working with the Las Vegas Aces is a no-brainer. They are leading the change in the WNBA, and we are looking forward to this partnership," commented Stephanie Bernas of Southern Nevada Toyota Dealers. "When the opportunity presented itself to the Southern NV Toyota Dealers Association, it was a unanimous decision. Toyota believes in change, innovation and being part of our community and there is synergy with the Aces organization. Over 60% of the decision-making to purchase cars is made by women. The Aces are showcasing the empowerment of women and we are excited to part of it."
The partnership will be built around women's empowerment and community development between the team and the greater Las Vegas community. Some highlights include:
In-game fan engagement experiences
Toyota will have significant brand presence at Michelob ULTRA Arena, including digital and static signage as well as presenting starting line-ups and more
Strategic community initiatives with digital integration and community development opportunities
Platform to recognize women leaders in the Toyota community
For the forward thinkers, the change makers, the dreamers, the community builders and the go-getters.
About Southern Nevada Toyota Dealers
The Southern Nevada Toyota Dealers Association is comprised of four dealerships, each providing world-class service to Southern Nevada, including AutoNation Toyota, Centennial Toyota, David Wilson's Toyota of Las Vegas and Findlay Toyota.
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The opinions expressed in this release are those of the organization issuing it, and do not necessarily reflect the thoughts or opinions of OurSports Central or its staff.
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