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MLS Chicago Fire FC

Chicago Fire FC Names Dan Moriarty as Chief Marketing Officer

December 14, 2023 - Major League Soccer (MLS)
Chicago Fire FC News Release


CHICAGO - Chicago Fire FC today announced that it has hired Dan Moriarty as Chief Marketing Officer. His position with the Fire will begin on Jan. 2, 2024, and he will report directly to President of Business Operations Dave Baldwin.

Moriarty, an accomplished marketing executive, will be responsible for developing and implementing branding, advertising, media, and promotion activities to generate ticket sales, leverage corporate partner collaboration, and garner increased awareness and interest for the Club locally and globally. In this role, Moriarty will also oversee marketing and brand strategies related to the Chicago Fire Foundation, Fire Pitch (recreational soccer facility), youth and recreational soccer, and other Club endeavors, and will serve as the club's primary liaison to the Major League Soccer marketing department and Soccer United Marketing ensuring the Chicago Fire remains connected with important initiatives and partnerships at the league level.

"Coming from the United Kingdom, I've always been a massive soccer fan," said Moriarty. "With the unprecedented growth of the sport here in the United States, I'm thrilled to be joining the Fire and to help grow the beautiful game here in the city of Chicago, a place I'm proud to have called home for 14 years. The Fire have such a rich history in American soccer, and I'm looking forward to working with the team, our fanbase and our partners to create impactful and innovative ways for our supporters - and soccer fans around the region - to better engage with this wonderful Club."

"Chicago Fire FC is extremely excited to be bringing on Dan Moriarty as Chief Marketing Officer," said President of Business Operations Dave Baldwin. "Dan is a proven leader in sports marketing, building out the brand and digital departments at historic teams such as the Chicago Bulls and Chicago White Sox, and leading the organizations' impressive creative campaigns and strong fan engagement. We're confident Dan can help the Fire capitalize off the momentum the Club saw this past season and create an incredible product for our supporters and soccer fans around the city."

Most recently, Moriarty served as Vice President of Marketing with the Chicago Bulls, where he was responsible for leading a newly formed team, bringing together the brand, marketing, digital product, performance marketing, and basketball programming teams. Moriarty was responsible for rolling out a strategic marketing framework to help drive organizational growth, helping the team increase revenue across corporate partnerships and ticketing. In his time with the Bulls, Moriarty also served as Senior Director of Digital, where he modernized the team's approach to marketing, overseeing all digital touchpoints and platforms, including content, digital marketing and email, and owned products, such as the Bulls' website and app. Moriarty also served as a Digital Consultant to the Chicago White Sox, building out team structure, strategy, and objectives with a focus on creating a stronger digital capability and help the team increase collaboration cross-departmentally to maximize commercial opportunities across ticketing and corporate partnerships, trying to mirror the success seen with the Bulls.

Prior to his time with the Bulls, Moriarty spent five years in the hospitality industry with Hyatt Hotels, serving as Manager, International Digital Media & Strategy and Director of Digital Strategy, working with various teams across the organization to define a clear social strategy and vison to deliver against business objectives. Moriarty started his career working for marketing and media agencies, first at MediaEdge:CIA and then later Omnicom Media Group, working across a broad base of global clients to develop impactful marketing strategies.

Originally hailing from England, Moriarty received his Bachelor of Science in Business Management from the University of East Anglia, along with completing the Breakthrough Leadership program through Harvard Business School and the Chief Marketing Officer Program through Northwestern's Kellogg School of Management.

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