June 29, 2025 - 134 Games Today

Atlanta United and Bruster's Announce Partnership

September 6, 2018 - Major League Soccer (MLS)
Atlanta United FC News Release

ATLANTA - Atlanta United today announced a multi-year partnership with Bruster's Real Ice Cream to become the club's exclusive ice cream partner. The deal - Bruster's first with a major league sports team - extends through the 2019 and 2020 seasons.

"We could not be happier to partner with Bruster's Real Ice Cream, a company that shares our passion for creating memorable experiences," said Tim Zulawski, senior vice president and chief revenue officer of AMB Sports and Entertainment. "Atlanta United is known for its exciting atmosphere inside Mercedes-Benz Stadium, and we are thrilled to have Bruster's enhance our matchday experience."

The partnership includes a variety of promotions that will allow Bruster's to engage with Atlanta United fans online, in-store and in-person at matches in Mercedes-Benz Stadium.

"This first-ever partnership represents a huge leap forward in expanding our brand presence," said Jim Sahene, Bruster's CEO. "Soccer is growing rapidly among young consumers in America, and it is on the verge of becoming their favorite sport."

Bruster's premium, freshly made ice cream is already being sold in Mercedes-Benz Stadium. Sahene said the partnership's goal is to increase the brands' regional visibility, as well as sales in both the stadium and at the chain's nearly 60 stores in Georgia.

"Bruster's is all about celebrating special moments and creating memories," Sahene added. "This partnership brings together a favorite Atlanta treat and a growing, family-oriented sport to create great shared experiences."

Check out the Atlanta United FC Statistics

Major League Soccer Stories from September 6, 2018

Timbers Weekly Update: September 6, 2018 - Portland Timbers
Impact Takes on Ottawa Fury FC Friday Night at TD Place - Club de Foot Montreal
Atlanta United and Bruster's Announce Partnership - Atlanta United FC
FC Dallas Loans Moises Hernandez to San Antonio FC - FC Dallas
Campeones Cup Trophy Unveiled - MLS
Campeones Cup Trophy Unveiled - Toronto FC
Timbers Award $40,000 in Community Fund Grants - Portland Timbers
Independent Panel Rescinds Chad Marshall Red Card - Seattle Sounders FC
Whitecaps FC Add Experienced Dutch Striker/Winger Marvin Emnes - Vancouver Whitecaps FC
Marshall's Red Card, Fine Rescinded - MLS
S2 Extends Home Unbeaten Streak to Five in 4-4 Comeback Draw with Tulsa Roughnecks FC - Seattle Sounders FC

The opinions expressed in this release are those of the organization issuing it, and do not necessarily reflect the thoughts or opinions of OurSports Central or its staff.

Atlanta United and Bruster's Announce Partnership

Major League Soccer Stories from September 6, 2018

Other Recent Atlanta United FC Stories