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MLS Club de Foot Montreal

A New Partnership Between Cf Montréal and DAZN

August 14, 2021 - Major League Soccer (MLS)
Club de Foot Montreal News Release


MONTREAL - CF Montréal announced on Saturday that they have kicked off a 1 year, 2 season corporate partnership with the sports streaming platform DAZN, as a corporate partner.

The sponsorship agreement fits within the Club's brand positioning strategy and its commercial expansion, and the objective to team-up with the best partners possible in different categories.

This partnership, the first of its kind for DAZN in Canada, was born in order to further grow football culture in Montreal, as well as in the province of Quebec and to ensure CF Montréal fans don't miss a second of action. As part of this engaging and innovative agreement, CF Montréal and DAZN will jointly activate in-stadium advertising as well as local market events. With the consistent growth of fans of this sport across Quebec, we want to improve our bond with those fans in order to foster their sense of belonging to our brand and our product.

"This partnership represents a unique opportunity for our organization to be associated to a quality partner with a global reach, and who is also an integral part of the daily life of local soccer fans," said CF Montréal President & CEO Kevin Gilmore. "We are all the more proud that DAZN has chosen the Club for its very first partnership with a professional soccer team in Canada."

About DAZN

Globally, DAZN is a live and on-demand sports streaming service that is leading the charge to provide access to sports anytime, anywhere. DAZN guarantees affordable access on connected devices including smart TVs, set-top boxes, streaming sticks, smartphones, tablets, PCs and game consoles. DAZN launched in Canada in July 2017 with a host of sporting rights and is available in more than 200 countries and territories. DAZN remains the only place for Canadians to catch every single live NFL game, and where fans can tune in to watch NFL RedZone. DAZN is also the exclusive home of Premier League, UEFA Champions League and Europa League and offers MLS Live, MLB Network, boxing, MMA, cricket, rugby, and much more live and on-demand. After a one-month free trial for new subscribers, unlimited access to the entire DAZN platform in Canada is just $20 per month or $150 per year.

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