D.C. United and DC Brau Collaborate to Create DC's Only Team-Specific Beer

Published on May 15, 2013 under Major League Soccer (MLS)
D.C. United News Release

Washington D.C. (May 15, 2013) - D.C. United, in collaboration with DC Brau Brewing Company, LLC, today announced that DC Brau will brew a limited edition D.C. United specific beer - the only one of its kind in the DC sports world. While the beer is currently without a name, the two have partnered to launch a contest giving D.C. United fans the opportunity to name the new brew. Fans can submit their suggestions at http://www.dcunited.com/brandthebrew .

The special DC Brau craft beer will be a unique, one-of-a-kind brew, crafted specifically for D.C. United and its fans to enjoy. One thousand gallons of the beer will be produced and will be made available exclusively at participating D.C. United official bar partners and at the DC Brau Brewing Company.

"My motivation for making this particular beer with D.C. United came from a willingness to make an ale that all soccer fans can enjoy," said DC Brau President and Head Brewer Jeff Hancock. "United fans drink all kinds of different beer, and with this particular ale I wanted it to reach a broad spectrum of palettes from those who drink everything from light lagers to hoppy pale ales. There's a little something for everybody in this Golden Ale!"

The D.C. United "Brand the Brew" contest launches today, May 15, and will run until May 29. The final list of fan suggestions will be given to a panel of D.C. United players to choose the winning name to appear on beer. The winner will receive a field-side D.C. United gameday experience for two and bragging rights for naming the new D.C. United and DC Brau beer. The brew is planned to become available for order on June 11.

"The unifying factor between D.C. United and DC Brau is the same element that connects both of us to our fans," said DC Brau CEO Brandon Skall. "Pride: Pride in what we produce, pride in our city and pride in ourselves!"

"Anyone who walks through the Lot 8 tailgate will undoubtedly see DC Brau's distinctive silver cans and Capitol Dome logo in the hands of our most ardent fans," said D.C. United Marketing Manager Andrew Minucci. "The quality of their product is what our fans demand and we are excited to quench their thirst by combining the beer they crave with the team they love."

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