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New York Red Bulls

Red Bull New York unveils virtual glimpse of Red Bull Arena

March 12, 2009 - Major League Soccer (MLS)
New York Red Bulls News Release


SECAUCUS, NJ (March 12, 2009) - Red Bull New York unveiled today a virtual glimpse of Red Bull Arena, utilizing cutting edge Seats 3D technology. Red Bull New York and Ballena Technology, will showcase the Seats 3D "virtual tour of Red Bull Arena via the team's website at www.newyorkredbulls.com. The technology will also reside on the Red Bull Arena site -- www.redbullarena.us -- upon its completion and via www.seats3d.com. Via this technology, Red Bulls fans are now able to see interactive views from every section of Red Bull Arena. Also, Red Bull New York will operate Ballena'sTicketing Table technology that allows the Red Bulls to market its season tickets, mini-plans, and upcoming luxury suite sales interactively via 3-D maps. The Ticketing Table feature provides the Red Bulls fans the information they need to purchase tickets or suites.

"With Ballena Technologies' depth of experience in creating virtual stadium tours, their Seats 3D program was the logical choice," said Erik Stover, Managing Director, Red Bull New York. "Our fans have waited a long time to have a place that they can call home and the Seats 3D technology will give them an early look at what it will be like inside the stadium. This will continue to build excitement for our fans as we prepare for opening in 2010."

Ballena Technologies Inc. offers a unique sales and marketing tool for professional sports teams, venue owners / operators, and Internet-based ticket solutions. Ballena is positioned as the market leader in interactive venue visualizations, using extremely high-resolution 3D computer-generated models viewable at low-speed internet connections, with no plug-in software required. Ballena Technologies creates realistic seating visuals to improve the online ticketing experience by familiarizing potential customers with a facility, creating excitement, sales and customer satisfaction. Ballena's Seats 3D product is currently in use at MLS, NBA, NHL, NCAA, NFL, MLB, and NASCAR facility websites.

The Red Bulls open the 2009 season on March 19 against expansion Seattle FC at Quest Field in Seattle. The game will be televised nationally on ESPN2 at 9 p.m. The Red Bulls open the home portion of the season on March 28 against the New England Revolution at Giants Stadium. Game time is 7:30 p.m. For tickets, please call 1.877.RBSOCCER or log onto www.newyorkredbulls.com.

About the Red Bull New York: Red Bull New York is one of 15 teams that comprise the top-flight professional soccer league in the United States - Major League Soccer. In 2008, the Red Bulls won the Western Conference Championship and played for the MLS Cup. On the pitch, the team is led by captain Juan Pablo Angel, a former Premiership striker and finalist for the 2007 League's Most Valuable Player award. In addition, construction is underway on Red Bull Arena, a 25,000 seat state-of-the-art soccer-specific facility in Harrison, New Jersey. Red Bull New York will also construct a permanent, state-of-the-art training facility in Hanover, New Jersey. Red Bull New York is owned by Red Bull GmbH, an Austrian company that produces the worlds leading energy drink.

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Major League Soccer Stories from March 12, 2009


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