Bombers renew partnership with Labatt
May 24, 2007 - Canadian Football League (CFL)
Winnipeg Blue Bombers News Release
WINNIPEG, MB -The winning partnership between Labatt Blue and the Winnipeg Blue Bombers will continue for the next three years with a new deal that further strengthens the relationship that fans began over 50 years ago.
"For more than a half century, Labatt Blue has demonstrated its on-going support to the Blue Bombers and Winnipeg with a sincere commitment to the fans and the community. We are pleased to continue our partnership with Labatt Blue for three more years," said Bomber President and CEO Lyle Bauer.
This new pact with the Bombers will run until the end of the 2009 football season, making Labatt a veteran player on the Bomber roster.
"Back in 1956 when fans gave Canada's most popular beer, Labatt Blue, its name, there was a sense of excitement in the air. Today, the same hold true as we look forward to backing the team's efforts each season and providing fans with entertaining programs and building support for the game of football in Manitoba," said Doug Lavallee, District Manager for Labatt Manitoba.
The deal provides Labatt with exclusive pouring rights within the stadium and at all Winnipeg Football Club events. It also continues the association between Labatt and the club's popular cheerleading squad, the Labatt Lightening Dance Team.
Referring to Labatt as a community builder, Bauer said the agreement goes well beyond football.
"This agreement is an investment in the Bombers, both on-field and off with community organizations throughout the province benefiting from promotions and appearances from Bomber players and the Labatt Blue Lightening Dance Team," he said.
In addition to season-long promotional campaigns, the agreement includes ticket giveaways, contests for autographed Bomber merchandise and Labatt Blue signage throughout the stadium.
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Canadian Football League Stories from May 24, 2007
- Riders add three Canadians to roster - Saskatchewan Roughriders
- Three More Added To Stampeder Roster - Calgary Stampeders
- Linebacker Walter Spencer released - Calgary Stampeders
- Bombers haul in receiver Edwards - Winnipeg Blue Bombers
- Upper Level Grey Cup Seats Sold Out - Toronto Argonauts
- Lions' owner David Braley donates $5 million to St. Joseph's Healthcare Hamilton - B.C. Lions
- Bombers renew partnership with Labatt - Winnipeg Blue Bombers
- Wide receiver duo sign with Eskimos - Edmonton Elks
- Ticats Announce Partnership With Dave Whitlock and Whitlock Motorsports - Hamilton Tiger-Cats
- Draft a Lion sold out for 2007 - B.C. Lions
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