US television coverage of CFL expands again
Published on August 17, 2004 under Canadian Football League (CFL) News Release
Philadelphia, Pennsylvania, New York, New York & Toronto, August 17, 2004 - The Canadian Football League and Trajectory Sports & Media Group announced today that Comcast SportsNet is bringing CFL games to the Delaware Valley area, further expanding U.S. coverage of Canadian football under agreements arranged by Trajectory Sports & Media Group.
Comcast SportsNet, a 24-hour regional cable television network, delivers sports coverage and news to viewers in and around Philadelphia, Southern New Jersey and Delaware. Cable operators carrying Comcast SportsNet include Comcast, Cablevision, Time Warner/Urban Cable Works and others â reaching nearly three million viewers in an area that extends as far north as Scranton, Pennsylvania, and as far south as Dover, Delaware.
"The return of football to our lineup is always exciting and Comcast SportsNet is committed to providing fans with great coverage," said Stephanie Smith, Senior Vice-President and General Manager. "These CFL games allow us an opportunity to showcase the league's unique brand of football."
"We welcome Comcast SportsNet to our growing list of international networks and are pleased to have CFL games now covered in a new region of the United States," said Brent Scrimshaw, Senior Vice President of Marketing & Partnerships, CFL. "A growing number of viewers will now be able to watch the oldest professional sports league in North America, and discover the fast paced energy of our three-down game."
The Comcast SportsNet coverage of CFL games was arranged by Trajectory Sports & Media Group, which has the marketing responsibility for Canadian football coverage in the United States and internationally. Other networks authorized to carry CFL action as the result of Trajectory Sports & Media Group agreements include America One Sports, Comcast/ Charter Sports Southeast, Cox Sports TV, Empire Sports Network (New York), Madison Square Garden Network, Fox Sports New York, Fox Sports Digital Nets, New England Sports Network, Fox Sports Middle East and the North American Sports Network in the United Kingdom.
"CFL football in the U.S. is a true success story, with the response from fans exceeding our expectations," explained Richard Stone, the President of Trajectory Sports & Media Group. "This new agreement underscores the market's readiness for additional professional sports and brings the excitement of Canadian football to CFL fans living in the U.S."
About Comcast SportsNet
Comcast SportsNet is a 24-hour regional cable television network dedicated solely to providing sports coverage and news to viewers in and around Philadelphia, Southern New Jersey and Delaware. Game coverage and sports news includes local and national, professional and amateur sports, including game coverage for the Philadelphia Flyers, 76ers and Phillies. The Comcast SportsNet Web site is located at: www.comcastsportsnet.com.
About the Canadian Football League
The Canadian Football League (CFL) operates in nine leading cities across Canada. Connecting the strength and heritage of the past with the momentum of today and the promise of the future, the CFL celebrates Canada's game with fans across the nation. The 92nd Grey Cup will be played in Ottawa, Ontario on November 21, 2004. For more information, visit http://www.cfl.ca.
About Trajectory Sports & Media Group, LLC
Trajectory Sports & Media Group is an international management and marketing organization that works with clients to expand distribution, strengthen brands and open new markets. Based in New York City, the company has a global support network that allows it to draw on a wide range of resources to achieve its clients' goals. Website: http://www.trajectorysports.com.
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The opinions expressed in this release are those of the organization issuing it, and do not necessarily reflect the thoughts or opinions of OurSports Central or its staff.
