The Principal Financial Dreams Tour Comes to Knights Stadium
June 24, 2011 - International League (IL1)
Charlotte Knights News Release
FORT MILL, S.C. - On Tuesday, June 28th Knights Stadium will host The PrincipalR Financial Dreams Tour, a new event that will travel to 15 minor league baseball parks in 2011. This event, presented by The Principal Financial GroupR, an evolution of the popular Principal Financial Group Family Fun Fest, will be held inside Knights Stadium prior to and during the Knights 7:15 PM game against the Durham Bulls.
The Principal Financial Dreams Tour is honoring players who have lived out their dreams and the special guest for the evening will be 1983 Rookie of the Year and former White Sox great Ron Kittle. Fans can get a free keepsake photo with Ron as part of The PrincipalR Financial Dreams Tour Financial Expo.
In addition to meeting Ron, fans can win $2,500, and play interactive games while rounding the four bases of the Financial Expo. They can also take home great prizes all while learning how they can secure their financial future.
"Our hope is that The Principal can make this experience more than just a day at the park. We invite fans to help celebrate America's national pastime while providing them access to free, simple, financial education tips and tools that everyone can use," said Mary O'Keefe, senior vice president and chief marketing officer, The Principal.
During the tour, The Principal will highlight a new integrated financial education campaign, Dream Again With The Principal. The campaign provides easy-to-use resources, including the Principal Dreamcatcher, which helps people put their financial pictures into clear focus to help them make their dreams reality.
Four Bases of Financial Security
To bring the Dream Again concept to life at the ballpark, fans will have the opportunity to learn about the "Four Bases of Financial Security," through interactive games and displays:
. First base: Protect your family from the unexpected with life insurance
. Second base: Protect your ability to earn an income with disability insurance
. Third base: Secure your retirement through savings and investments
. Home plate: Create a Dreamcatcher, find an advisor and create a financial plan. Each fan who creates a Dreamcatcher will be eligible to win $2,500 in the Dream Again with The Principal Sweepstakes.
The Four Bases activities will be fun, family-friendly and provide fans with a bit of information to help them get their financial futures on track.
To learn more about the event and schedule, visit: http://www.principal.com/dreamstour/.
For more news and insights from The Principal, connect with us on Twitter at http://twitter.com/ThePrincipal.
The Charlotte Knights are the Triple-A affiliate of the Chicago White Sox. For ticket or event information, please contact the Knights front office at (704) 357-8071 or (803) 548-8050 or visit our website at for more information.
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