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OHL Guelph Storm

Storm Introduces Presenting Sponsor

August 25, 2009 - Ontario Hockey League (OHL)
Guelph Storm News Release


The Guelph Storm announced today that Skyline will be the exclusive presenting sponsor of their 2009-10 season.

"The Guelph Storm proudly presented by Skyline" marks the first time in team history that the franchise has been presented by a sponsor for the regular season and the playoffs.

"We are pleased to have Skyline as the proud presenting sponsor of the Guelph Storm," said Storm Director of Business Operations Matt Newby. "Skyline is a local company with real estate across Canada that has never forgotten its roots and where it all began. From the first time we sat down with Skyline to discuss a partnership, it was clear that we shared the same passion for this great city."

As presenting sponsor, Skyline will be included in a number of marketing initiatives. For the first time ever, Storm players will hit the ice with a local sponsor's logo proudly displayed on their backs as each player will don a Skyline branded warm-up jersey throughout the season. Throughout the season, fans will have the chance to bid on their favorite player's warm-up jersey as they will be auctioned off on-line and via live silent auctions with all proceeds being donated to local charities. Skyline will also be providing tickets to area youth who otherwise might not have an opportunity to attend a game and will be partnering with the Storm on a series of sponsor posters and premium giveaways to help foster other school and community-based programs. Skyline will also be recognized as the presenting sponsor with mentions/logos on all radio and print ads; logo placement on Storm game tickets and pocket schedules; in-arena advertising and visibility on the GuelphStorm.com web site.

"We grew up in this city, we played and still play hockey in the very arenas that these young players practice in, hockey is in our blood and most importantly, this is our hometown" says Jason Castellan, CEO of Skyline. "We started in the real estate investing business almost 20 years ago, owning and maintaining student rental properties in Guelph and it just grew from there. This is where it all began and we are really excited to be partnering with the Storm so we can give back to the community that gave so much to us".

"This partnership will definitely go beyond a simple promotional platform," continued Newby. "Skyline will be an active participant in several community programs and a major partner in many new initiatives that will benefit our fans and this city. We believe this type of broad-based, community-driven partnership is the only way to make the presenting sponsorship deal work for the team, for Skyline and, most importantly, for the fans."

The Guelph Storm kick-off the 2009-10 pre-season at The Sleeman Centre on Friday, September 18th at 7:30 p.m. vs. the Saginaw Spirit.

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Ontario Hockey League Stories from August 25, 2009


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