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USL Louisville City FC

Soccer Holdings Brings #HerGameToo Equality Movement to U.S.

September 16, 2022 - United Soccer League Championship (USL)
Louisville City FC News Release


Soccer Holdings, LLC - which fields the NWSL's Racing Louisville FC and USL Championship's Louisville City FC - has become the United States' first soccer club to join HerGameToo, a nonprofit organization championing women in sports.

The movement amassed a following across Europe since founded in 2021 by 12 passionate female soccer fans. With Soccer Holdings' support, it's expanding to the U.S. market as the organization aims to create relationships alongside clubs committed to gender equality.

"I have always believed in 'doing the right thing even when no one is watching,' and at Soccer Holdings we believe that doing the right thing means leveling the playing field for all athletes," said co-owner Christopher Harding. "That is why we invest equally into our men's and women's clubs. From our soccer-specific stadium to our state-of-the-art training facilities and an academy that creates a clear pathway to professional soccer for all our aspiring youth, an investment in equality will always win.

"We are honored to partner with HerGameToo to bring this meaningful movement stateside as we continue to shine a spotlight on our female athletes and work toward a new standard for women in sports."

HerGameToo seeks to drive awareness, educate and develop a strong sense of community by creating strong relationships with clubs. That includes having a local presence from stadiums to soccer bars, fostering a welcoming environment for women around the game.

"We are absolutely thrilled to expand our efforts by announcing the first U.S. partnership with Racing Louisville," said Amy Clement, founder of HerGameToo. "The club has made an investment in equitable training facilities and a stadium that we believe all female athletes around the world deserve - and we hope to see other clubs follow suit. At HerGameToo, we are passionate about making football a more welcoming place for women and look forward to developing more opportunities for women in soccer."

In Louisville, LouCity launched in 2015 and won a pair of USL Championship titles, paving the way for construction of 15,304-capacity Lynn Family Stadium. Soccer Holdings won a bid for an NWSL franchise along the way, with Racing Louisville beginning play in 2021.

Both teams now call the privately financed, $15 million Lynn Family Sports Vision & Training Center home. Located two miles from the stadium, the facility provides identical space to its women's and men's sides: locker rooms, training fields, gym space and a cafeteria, among other amenities.

Soccer Holdings joins storied European clubs such as Aston Villa, Brentford, Everton, Leeds United and Wolverhampton Wanderers in partnering with HerGameToo to promote inclusion and celebrate women in sports.

"As a founding ambassador for HerGameToo, I'm proud to say that we've seen forward progress in battling sexism in football across the UK since the launch of our campaign," said Calum Best. "I'm thrilled to bring the movement to the U.S. in partnership with Racing Louisville under the leadership of my dear friend and colleague, Chris Harding, who has long championed women in sports."

Leigh Nieves - original president of the Lavender Legion, Racing Louisville's dedicated supporters group - will serve as a local ambassador to HerGameToo.

"I'm really excited to be an ambassador for LouCity and Racing with HerGameToo," Nieves said. "The club has done an incredible job making sure that there is an equal playing field between their men's and women's sides. They have even gone above the norm in areas like by offering fertility preservation services to Racing's athletes. This is going to be a great opportunity to contribute to for myself and the entire organization."

Fans of LouCity and Racing Louisville are encouraged to join in the HerGameToo movement on social media, tagging women who are the future of soccer both on and off the field. Why? Because it's #HerGameToo.

Visit HerGameToo.co.uk for more information.

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