Reebok Canada and the Edmonton Eskimos team up
Published on June 16, 2004 under Canadian Football League (CFL)
Edmonton Elks News Release
(Edmonton) Reebok Canada and the Edmonton Eskimo Football Club announced today a partnership that will bring the best in high quality apparel to Eskimo fans.
Edmonton Eskimo hats, jerseys, t-shirts and other merchandise designed by Reebok will be available at Edmonton area retailers in 2004. The agreement between the Eskimos and Reebok Canada is part of a five year, multi-million dollar partnership between the CFL and Reebok. In the largest licencing partnership in CFL history, Reebok becomes the official on-field and sideline supplier and an integrated marketing partner.
Edmonton Eskimo Chief Operating Officer Rick LeLacheur says " The Edmonton Eskimos are very proud to partner with a world class company such as Reebok. This relationship takes our team and our league to a new level"
Dennis Watson, Director of Sales and Marketing "Our involvement with the Edmonton Eskimos and the CFL is a tremendous addition to our sports marketing portfolio and most importantly truly Canadian. The excitement of the season ahead and the introduction of authentic Reebok performance products on the field only enhances the great assets the CFL has in the fans, players and member clubs, of which Reebok is proud to be a partner".
Reebok International Ltd. (NYSE:RBK), headquartered in Canton, MA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. As of 2000, Reebok has signed multiple-year deals with some of the largest sports leagues in the world, including the NFL and NBA. Reebok is dedicated to stopping human rights violations through grants, awards, and corporate culture. Sales for 2002 totaled approximately $3.1 billion. Reebok can be accessed on the World Wide Web at www.reebok.com.
Canadian Football League Stories from June 16, 2004
- Bombers announce Winners Choice Lottery - Winnipeg Blue Bombers
- Meet the 2004 Winnipeg Blue Bombers - Winnipeg Blue Bombers
- Reebok Canada and the Edmonton Eskimos team up - Edmonton Elks
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