Red Bulls, Yanmar Announce Largest Marketing Partnership Agreement in Franchise History
March 22, 2015 - Major League Soccer (MLS)
New York Red Bulls News Release
HARRISON, N.J. (March 22, 2015) - The New York Red Bulls announced today the largest marketing partnership in club history, naming Yanmar as an official partner. For the first time in club history, a marketing partner will have presence on both the training jersey and permanent in-arena branding.
Yanmar will have their logo designated on both sleeves of the club's training jersey and permanent Yanmar branding signage will be displayed in the lower bowl level seating in Red Bull Arena. In addition, Yanmar will have private Skybox access for all home games as well as digital and broadcast presence throughout the season.
Yanmar will be granted the following designation rights with the New York Red Bulls: Official Agricultural Machinery Partner, Official Marine Partner and Official Diesel Engine Partner.
This will be Yanmar's first venture into the U.S. sporting market, but have established partnerships with Manchester United, Cerezo Osaka Football Club (J. League), Oracle Team USA and others.
"With soccer gaining more and more fans in North America, it's a great honor for us to support the New York Red Bulls on their way to victory", said Ken Araki, Executive Officer, Yanmar Holdings Co, Ltd. "We are looking forward to the team's future achievements and sharing success together."
"We are honored to have Yanmar join the Red Bulls' family," said Marc de Grandpre, General Manager, New York Red Bulls . "As Yanmar uses soccer as the game to build their brand in this country, we are excited to be the club to help drive this awareness and exposure. Both brands exhibit the same passion for the synergistic core values around innovation and community."
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