IL1 Gwinnett Stripers

R-Braves partner with UTEXT Sports for mobile marketing programs

Published on March 30, 2007 under International League (IL1)
Gwinnett Stripers News Release


Richmond, VA - The Richmond Braves, Triple-A affiliate of the Atlanta Braves and member of the International League will again partner with UTEXT Sports to deliver interactive SMS programs during the 2007 season.

The Braves employ UTEXT Sports' JumpTXT™ Media Platform to manage their mobile CRM database delivering SMS alerts to their fans that have opted in to receive mobile updates, promotional alerts and special offers. "We have always looked for unique and innovative ways to engage our fans," says Braves General Manager Bruce Baldwin. "UTEXT Sports' mobile products and services allow us to reach our fans anytime, anywhere with timely information to make sure we provide them with the best fan experience possible."

The JumpTXT™ Media Platform provides opt-in wireless marketing services enabling teams and corporate partners the ability to implement time-sensitive, personally relevant customer retention and acquisition campaigns. "UTEXT Sports looks forward to continuing our relationship with the Richmond Braves," says Toby Wyman, President of UTEXT Sports. "In addition to the CRM programs the Braves are utilizing, we are also working with them to integrate our live-venue applications to help them continue to build their database, drive new revenue and directly engage their fans through our interactive mobile campaigns."

The Richmond Braves begin play on Thursday, April 5 at the Buffalo Bisons. Opening Day at The Diamond is Friday, April 13 vs. the Indianapolis Indians. Game time is 4:00pm.

UTEXT Sports is a mobile marketing solutions provider powering activation of traditional media channels. Our mobile platform allows teams and venues to create and manage interactive mobile campaigns to directly engage fans creating a mobile channel that can be measured and monetized. To learn more contact Toby Wyman at 804-545-3176.

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International League Stories from March 30, 2007


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