MLS Philadelphia Union

Philadelphia Union Announces New Corporate Partnerships

Published on November 26, 2014 under Major League Soccer (MLS)
Philadelphia Union News Release


Chester, Pa. (Nov. 26, 2014) - Philadelphia Union announced Wednesday it has formed new multi-year corporate partnerships for the 2015 season with Dogfish Head Brewery, Musselman's and Delaware Express.

"We are thrilled to welcome Dogfish Head Brewery, Mussleman's Apple Sauce, and Delaware Express to the Philadelphia Union family," said Philadelphia Union CEO and operating partner Nick Sakiewicz. "On behalf of the entire organization, we pledge our continued commitment to forming world-class partnerships strategically designed to deliver exceptional value with companies and brands that authentically resonate with the best fans in all of soccer."

Dogfish Head Brewery will introduce Philadelphia Union fans to a new destination beer garden at PPL Park in 2015. Additional partnership elements include: in-stadium branding and entitlement of the "Off-Centered Fan of the Match," where one lucky fan at each home game will win a Union/Dogfish Head prize pack.

"When we set out to reach passionate craft beer fans in southeastern Pennsylvania and Northern Delaware, we thought it made sense to start with some of the most passionate sports fans and that led us to a partnership with the Philadelphia Union," said Neal Stewart, Dogfish Head Brewery Vice President of Marketing. "We're looking forward to a great season of celebrating the best fans in Major League Soccer."

Knouse Foods flagship product, Musselman's, will become the Official Apple Sauce of Philadelphia Union, PPL Park and Eastern Pennsylvania Youth Soccer. In 2015, Philadelphia Union will offer a nutritious alternative in stadium concessions at PPL Park with healthy and delicious Musselman's Apple Sauce. The partnership also includes entitlement of the Union's game day Birthday Celebration, in-stadium branding and youth soccer centric programming.

"Musselman's is proud to become the Official apple sauce of the Philadelphia Union, PPL Park and Eastern Pennsylvania Youth Soccer," said Bob Fisher, Vice President of Marketing at Knouse Foods. "Helping parents and kids find a way to stay healthy and spend time together is a key goal of Musselman's. The Philadelphia Union share these core family values, so it was a natural fit to pair our two brands together."

Delaware Express will be a proud partner of the Philadelphia Union and PPL Park and will provide the game day shuttle from the Chester Transportation center to PPL Park. Delaware Express will also be the preferred bus transportation for visiting MLS teams.

"Delaware Express looks forward to providing transportation for visiting clubs and the Philadelphia Union fan base and youth organizations," said Gerry Frenze, owner of Delaware Express. "Philadelphia Union has a strong fan base and a beautiful stadium and we consider it to be a great privilege and opportunity to network within their partnership group."

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