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USL Oakland Roots

Oakland Roots Renew Partnership with East Oakland Brewery Ale Industries

March 15, 2022 - United Soccer League Championship (USL)
Oakland Roots News Release


Oakland, CA - Oakland Roots Sports Club has agreed to a new multi-year beer partnership with Ale Industries to continue producing "Town Roots" as the official Kölsch Style beer of the club.

"We are proud to continue to work with Ale Industries. Their goal is to build a community through responsible consumption and collaborative efforts with artists, businesses, and organizations. Ale Industries is committed to protecting and growing the unique cultures of Oakland closely aligned with the vision Oakland Roots," said Steven Powell, Chief Revenue Officer of Oakland Roots. "We are also looking forward to collaborating on another Town Roots product featuring the iconic Roots logo on each can that will be available at all Roots home games."

The new 2022 "Town Roots" cans will reflect the colors and look of the primary and secondary Roots 2022 Jerseys.

"Ale Industries is thrilled to continue the journey of working and growing alongside Oakland Roots." Said Jonathan Acosta Rosales, Director of Marketing at Ale Industries. "Despite the challenges we faced, the past two years have been inspiring. Watching and getting to be a unique part of Oakland Root's meteoric rise gave us energizing insight on the resilience, hard work, and dedication it takes to push forward with purpose. We look forward to the road ahead knowing we'll go further together."

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United Soccer League Championship Stories from March 15, 2022


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