Newest MLS Expansion Club Unveils Name, Crest and Colors
Published on July 22, 2020 under Major League Soccer (MLS)
Charlotte FC News Release
Charlotte's new MLS expansion team revealed its official name, crest and colors during a live-streamed event featuring the club's supporters' group and owner David Tepper.
Get your Charlotte FC gear now The club is set to kick off its inaugural MLS season in 2022 and will play at Bank of America Stadium in the heart of Charlotte.
Name & Colors
The new team will be named Charlotte Football Club, or Charlotte FC. The club will also adopt CLTFC as a secondary reference.
Four primary colors will identify the team: Carolina blue, black, silver and white.
CREST: Charlotte FC's crest and its clean, circular shape is inspired by a classical coin, recognizing the city's modern status as a major US financial capital as well as its history as the first American city with its own branch of the US Mint.
CROWN: The centerpiece of the crest is a four-point crown- the spires represent each of the four wards of Uptown Charlotte- symbolizing the royal legacy behind the city's name. Charlotte is the original Queen City named in honor of queen Charlotte Sophia of Mecklenburg-Strelitz, wife of Britain's King George III, during the time of the city's founding in 1768.
TYPE: The engraved typography is a nod to Charlotte's minting history, featuring a contemporary aesthetic with its white-on-black typeface.
MINTED 2022: The border mark commemorates the inaugural season of the club, while paying homage to the city's coin-making past.
Charlotte FC have already signed the first player in club history, 25-year-old Spanish midfielder Sergio Ruiz, and they are well on their way to building out their front office staff with sporting director Zoran Krneta, technical director Marc Nicholls, scouting director Thomas Schaling and other hires, including a special advisor .
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