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MLS New York Red Bulls

New York Red Bulls Announce Freestyle Kit Celebrating 50th Anniversary of Hip-Hop

August 1, 2023 - Major League Soccer (MLS)
New York Red Bulls News Release


HARRISON, N.J. - The New York Red Bulls announced today their brand new 2023 third kit known as the Freestyle Kit, a celebration of the 50 years of Hip-Hop.

The Freestyle Kit was created by the New York Red Bulls to celebrate the golden anniversary of Hip-Hop and the innovators of our region, who for the past five decades have been pushing the culture forward.

The third kit will honor the legacy of the pioneering MCs, DJs, Graffiti artists, Breakers, and Beatboxers, from the Empire State to the Garden State, and the lasting impact that Hip-Hop has had, and will continue to make, on our culture.

"Hip-Hop represents a global movement that spans 50 years and has seen many different styles and approaches. The Freestyle kit design had to be raw and authentic. Our vision was to let all the imperfections show through, which in turn, makes it perfect," said Kevin Maulbeck, Art Director, New York Red Bulls. "We decided on focusing on one of the pillars of Hip-Hop - graffiti - more specifically in this case, on the writing. During the design process, we kept in mind the walls, doors and trains in our area covered in graffiti and stickers. When people see this jersey, it's my hope that they think it is loud and true. The inspiration goes far beyond New York Hip-Hop, but at its core, that's exactly what it is: the local scene on display for the global audience."

The Red Bulls will wear the Freestyle Kit for the first time on Saturday, August 26, when New York welcomes Lionel Messi and Inter Miami CF to Red Bull Arena.

The Freestyle Kit is now available here and at Red Bull Arena starting on August 26 at the BULLshop and Street Shop.

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