Loyalty Rewards Program Welcomes Blademaster

February 1, 2011 - Central Hockey League (CHL) News Release

TEMPE, AZ (February 1, 2011) - The Central Hockey League (CHL) announced today that Blademaster has become the latest merchant to join the CHL Loyalty Rewards program. Learn more about the CHL ‚¬â„¢s reward ‚¬â„¢s program at www.chlpoints.com .

CHL Loyalty Rewards is one of the fastest growing sports affinity programs made up of fans, sponsors and companies with over 20,000 members in its first year. By joining the program as a merchant, Blademaster can provide its clients, staff, suppliers and community an opportunity to gain a greater appreciation and earn rewards on certain initiatives. Blademaster will offer rewards and allow members to redeem rewards based on purchases of its product line.

"We are extremely proud to be able to announce the addition of Blademaster into our CHL Loyalty Rewards Program. Their reputation as the leader in their field is well known," said Duane Lewis, CHL Commissioner. "Having them on board in the program shows their commitment to the sport of hockey, our collective customers, and to being innovators in their business."

The CHL Loyalty Rewards program is unique in its design allowing members to earn through Merchant initiatives as well as swap in and out of the program to other participating loyalty programs.

"Blademaster is thrilled to partner with the Central Hockey League at the ground level of this exciting program," said John Mariconda, Director of Marketing for Blademaster. "The CHL Loyalty Rewards program provides another great opportunity to build relationships with our customers and continue to reward them for their purchases."

CHL Loyalty rewards members will be able to take advantage of this new partnership with Blademaster starting later this month.

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• Lasalle Sabres' CHL Dreams Become Reality - CHL
• RiverKings to Showcase Desoto Central Music Programs Saturday - Mississippi RiverKings
• Loyalty Rewards Program Welcomes Blademaster - CHL
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