Independence Partners with DICK's Sporting Goods
September 3, 2019 - United Soccer League Championship (USL)
Charlotte Independence News Release
Charlotte (NC) - The Charlotte Independence professional soccer team and the Charlotte Independence Soccer Club have entered into a marketing partnership with DICK'S Sporting Goods.
The partnership comes as the Charlotte Independence men's pro team continues its' remarkable turnaround on the field and as the new 12,000 member, youth and amateur soccer organization, the Charlotte Independence Soccer Club, gets ready to take the field wearing the Independence colors and brand, for the first time, this fall.
The Charlotte Independence Soccer Club will use the resources provided to support their competitive teams, alleviate costs and extend economic assistance for those in need.
The pro team has implemented nightly contests, giving season ticket holders and match attendees the opportunity to win prizes at every home game. Additionally, fans, social media followers and email subscribers will have access to exclusive discount offers and in-store events.
"We are thrilled to partner with the Independence, one of the largest youth soccer programs in the country, to help make soccer accessible to all those that want to play," said Wade Leaphart, Community Marketing Manager - DICK'S Sporting Goods.
With the combination of benefits and assets from the men's professional soccer team and the added reach and direct marketing capabilities to the 12,000 families affiliated with the new youth soccer club, DICK'S will leverage the partnership to build affinity in the Charlotte region by delivering savings and value to the Independence fans, players and families.
"We're thankful to continue growing our partnerships with world leading retailers like DICK'S Sporting Goods," said Tim Schuldt, Charlotte Independence Chief Revenue Officer. "We look forward to assisting them reach their community goals and to build consumer preference in the Charlotte region."
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