Earthquakes Announce Partnership with Ford Motor Company
Published on March 19, 2024 under Major League Soccer (MLS)
San Jose Earthquakes News Release
SAN JOSE, Calif. - The San Jose Earthquakes announced today a multi-year partnership with Ford Motor Company to be their official Domestic Vehicles Partner beginning with the 2024 Major League Soccer season.
"The San Jose Earthquakes are excited to enter a significant partnership with such an iconic, global brand like Ford Motor Company during our 50th anniversary," said Earthquakes Chief Strategy Officer Ian Anderson. "We're looking forward to being able to showcase Ford vehicles while working together to expand on our key community projects and grow soccer across Northern California."
The tailgate lot in front of PayPal Park will now be known as the Ford Tailgate Lot, with Ford serving as the title sponsor for the club's May 25 home game against Austin FC. Ford will also have marked visibility in the stadium through signage and various activations throughout the season.
In addition, the Earthquakes' Street Team powered by Ford will spearhead the club's community and grassroots marketing efforts, with a black-and-blue co-branded all-electric 2024 Ford F-150® Lightning® Lariat truck visiting select events throughout the year. Ford branding will also be present at a variety of Street Team events, and the company will be involved in the Quakes Foundation's community platform for the organization's Annual Season of Giving.
"Ford is thrilled to partner with the San Jose Earthquakes in their 50th year," said Ford West Market Area General Manager Wade Simmonds. "We look forward to working with an organization with such a rich heritage and have the opportunity to give back to the Bay Area."
The Quakes return to PayPal Park on Saturday, March 23, when they face Seattle Sounders FC at 7:30 p.m. PT.
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The opinions expressed in this release are those of the organization issuing it, and do not necessarily reflect the thoughts or opinions of OurSports Central or its staff.
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