Chivas USA and Corona Extra Announce Major Sponsorship Agreement
Published on January 25, 2011 under Major League Soccer (MLS)
Club Deportivo Chivas USA News Release
CARSON, Calif. (Tuesday, January 25, 2011) - In a landmark agreement between Club Deportivo Chivas USA of Major League Soccer and Grupo Modelo, the leading beer company in Mexico and one of the top brewers in the world, Corona Extra has become the presenting sponsor of Chivas USA. The multiyear agreement will see the logo of Corona Extra, the leading brand in Mexico and the top imported beer in the United States, on Chivas USA team gear, as well as having a significant and visible presence at Chivas USA's home games and other events.
Corona Extra has been the number one imported premium beer in the US for more than a decade and is the top imported beer in 50 of the 170 countries in which it is currently present. Grupo Modelo is known for its sports sponsorships not only in Mexico but all over the world, and made for a natural fit between the Mexican-owned Chivas USA and Corona Extra, a premium beer known the world over as a symbol of Mexico, quality and great sports.
Full details of the agreement will be unveiled at a February 16 event in downtown Los Angeles. More information on the celebration will be made available in the coming days.
Major League Soccer Stories from January 25, 2011
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- FC Dallas Hosts Chivas USA in March 12 Charity Match - FC Dallas
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- Chivas USA and Corona Extra Announce Major Sponsorship Agreement - Club Deportivo Chivas USA
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