MLS Club de Foot Montreal

Brivia Group Becomes CF Montréal Partner

Published on August 23, 2023 under Major League Soccer (MLS)
Club de Foot Montreal News Release


MONTREAL - CF Montréal announced on Wednesday a three-year partnership with Brivia Group, a rapidly growing Montréal-based real estate developer, making the company the Club's newest official partner.

As part of the partnership, both organizations will join forces in order to better the quality of life and development of their respective communities. They will commit to making soccer more accessible to children while also emphasizing the practice of various other physical activities.

This agreement adds to the flourishing list of CF Montréal's commercial partners including well-known leading businesses in their respective industries. Like them, Brivia Group has quickly established itself in the Quebec real estate landscape and elsewhere in Canada with remarkable quality projects helping to embellish Quebec's and Canada's metropolis as well as nourish its economic dynamism. Brivia Group becomes CF Montréal's exclusive real estate partner.

While the partnership is effective immediately, the activation plan will be rolled out progressively. Starting with this Saturday's match, fans will discover a Brivia-branded mezzanine as well as digital displays on Stade Saputo's various screens. The partnership's activities will culminate at the start of the 2024 season with the launch of a charity project. More details surrounding the initiative will be announced at a later date.

"We are thrilled with this new partnership with Brivia, a leader in the real estate industry known for its commitment and avant-garde approach," said CF Montréal president and chief executive officer Gabriel Gervais. "Our common ambition to be present in the community and to offer a welcoming environment will push us to improve the experience at Stade Saputo in order for our fans to feel even more at home."

"Brivia Group is proud to add its name to CF Montréal's prestigious list of partners and to join a passionate community," said Brivia Group's founding president and chief executive officer Mr. Kheng Ly. "We are also excited at the thought of teaming up with an organization which, just like us, has strong roots within the community. This partnership is an opportunity to strengthen our community outreach program in order to promote physical activity and social integration."

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