Bombers unveil new uniforms
WINNIPEG, MB Â– As part of the clubÂ’s on-going 75th anniversary celebrations, the Winnipeg Blue Bombers officially unveiled their new team home and away uniforms today.
The retooled jerseys and pants feature a cleaner, crisper look while maintaining the classic Blue and Gold colour scheme that Bomber fans are familiar with.
Perhaps the most noticeable element of the new-look uniforms is the incorporation of a truer shade of gold than what was previously featured.
And for the first time, Bomber fans will be able to wear the exact same colours as those worn by the players on the field and the coaching staff on the sidelines.
Â“The problem before was there were too many variations out there,Â” said Blue Bombers Vice-President of Sales and Marketing Jerry Maslowsky.
Â“What we wanted to do was to ensure consistency in our colours on the field and in our merchandising. This is professional sport. We have to look good and we have to look consistent.Â”
The uniform re-design had been in the works for more than two years.
It is being launched this season to coincide with the football clubÂ’s 75th anniversary and a league-wide uniform re-design being done in conjunction with Reebok.
Â“This didnÂ’t just happen. A project of this magnitude is a lot of work,Â” Maslowsky said.
Â“Obviously itÂ’s a celebration of our 75th anniversary and our pride in the Blue and Gold. What we wanted to do was create a uniform, both home and away, that our fans can be proud of.Â”
Bomber players will also notice a difference in their new duds. They have been anatomically-designed to account for all shapes and sizes, meaning a receiverÂ’s jersey will fit differently than an offensive linemanÂ’s jersey.
Â“They look good and the guys all agree on that,Â” said Bombers equipment manager Brad Fotty. Â“IÂ’m sure it wonÂ’t take the guys long to get used to them.Â”
Maslowsky said the club expects the new-look jerseys will have a Â“significant impactÂ” on merchandise sales in the community.
The Bomber Store at Canad Inns Stadium will be selling replica jerseyÂ’s exclusively for the next 10 days beginning today. The first 300 fans to purchase a replica jersey will receive a 75th anniversary patch at no extra cost.
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Canadian Football League Stories from May 3, 2005
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