American Hockey League, CCM Announce Partnership Extension
February 1, 2016 - American Hockey League (AHL) News Release
SPRINGFIELD, Mass./MONTREAL ... The American Hockey League and CCM Hockey are pleased to announce a five-year extension of their multi-year partnership that will continue to serve as the foundation for the AHL's marketing, licensing and on-ice branding strategies. CCM will remain the exclusive supplier of sticks, helmets, gloves, pants and jerseys, delivering world-class product to AHL players.
The AHL and CCM Hockey remain two of the most recognized and respected entities in the industry. The American Hockey League is currently in the midst of its 80th season as one of the premier hockey leagues across the globe. CCM is positioned as the largest designer and manufacturer of hockey equipment in the world, and is represented by NHL superstars including Sidney Crosby, Carey Price, John Tavares and Connor McDavid. More than 88 percent of today's National Hockey League players are graduates of the AHL, including Patrice Bergeron, Carey Price, Corey Crawford and Dustin Brown.
CCM Hockey will remain the exclusive licensee for AHL replica jerseys, and will remain a licensee for other AHL apparel and headwear including authentic jerseys and the official Calder Cup Championship hats and shirts worn on the ice by the league's championship teams. CCM will also continue to sponsor the AHL All-Star Classic, providing equipment, jerseys and locker room apparel for the annual event, and will also be the head-to-toe uniform provider for AHL referees and linesmen.
"Our partnership with CCM Hockey has been an integral element in the success of our league business for the past 11 years," said David Andrews, President and Chief Executive Officer of the American Hockey League. "The scope of this relationship remains unmatched in our sport and continues to have a positive impact on every facet of our product both on and off the ice."
"Our partnership with the American Hockey League is an asset to the continuous growth of both our brand and the league," said Sean Williams, Vice-President Global Marketing and North American Sales of CCM Hockey. "We are committed to providing the world's best players with technology-driven products that will help them perform their best on the ice, and are thrilled to be able to continuously do so with AHL players."
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