26 Seconds Campaign to Present the 2012 NBA Development League All-Star Game
February 7, 2012 - NBA G League (G League) News Release
NEW YORK/BLOOMINGTON, IL - FEB. 7, 2012 - The NBA Development League (NBA D-League) and State Farm today announced that the 26 Seconds campaign will present the 2012 NBA D-League All-Star Game. The campaign's goal is to increase the high school graduation rate. The shot clock during this game will be extended to 26 seconds in order to drive awareness to the fact that a student drops out of high school every 26 seconds in America.
State Farm launched the 26 Seconds campaign to address the dropout issue by empowering teens to not only be aware of this startling statistic, but to make a personal commitment to graduate. The campaign's message to teens is to "BSEEN, BHEARD, BYOU and BMOR (be more) than this statistic." The campaign is supported by the education community, particularly the America's Promise Alliance, and NBA All-Star LeBron James.
For years State Farm has provided funding and corporate resources to proactively work with leading educational organizations and local communities to address the dropout problem by creating viable, sustainable solutions.
"It's going to take all of us working together to change the dropout statistic and help young people choose to stay in school. Engaging young people as active participants in this national conversation is critically important and we're pleased that the NBA has integrated the 26 Seconds campaign into NBA All-Star 2012," said Edward B. Rust Jr., Chairman and CEO State Farm.
The sixth NBA D-League All-Star Game presented by 26 Seconds will take place at NBA Jam Session Center Court at the Orange County Convention Center on Saturday, Feb. 25, broadcast live on NBA TV at 2 p.m. ET. As part of presenting the 2012 NBA D-League All-Star Game, the 26 Seconds campaign will have prominent exposure throughout Center Court at the NBA All-Star Jam Session. State Farm will also present the MVP Award to the game's most valuable player during a postgame ceremony.
"We're very excited to work together with the 26 Seconds campaign to bring awareness, in an innovative way, to an issue that is of crucial importance for the future of our youth," said NBA D-League President Dan Reed. "This initiative is a natural fit with our mission of development both on and off-the-court, and we're proud to use our game to deliver the message that completing high school is of the utmost importance."
Via 26seconds.com and its BMOR Project on Facebook, 26 Seconds encourages high school students to be more (BMOR) than a statistic by pledging to stay in school and offers online activities and resources. New activities and prize opportunities are launched on the 26th of each month. Students can go online to complete activities and enter to win the grand prize, an end of the year celebration to be held in their community. Additionally, this issue and campaign are currently being promoted nationally in a TV commercial and referenced in a BoostUp.org PSA from the Ad Council.
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