2007-08 Thunder Season Is "Rated E For Excitement"

Published on September 11, 2007 under ECHL (ECHL)
Stockton Thunder News Release


STOCKTON, Calif. - The Stockton Thunder announced its 2007-08 season is officially "Rated E For Excitement," selecting the season's marketing campaign with a cinema theme to celebrate the game-night experience for fans of all ages as the centerpiece in game night promotions, special events, community activities, charitable efforts, publications and the Thunder's official website, www.stocktonthunder.com.

The logo and graphics, developed by the Thunder marketing department, will feature an array of stars to symbolize the upcoming ECHL All-Star Game along with a movie-reel containing images from past Thunder seasons to celebrate hockey, its rabid fan base, and the famed game-night experience to compliment specific themed nights hosted by the Thunder.

A .jpg image of the marketing campaign logo can be accessed here: http://stocktonthunder.com.ismmedia.com/ISM3/std-content/repos/Top/Images/Rated-E-Stockton.jpg

The Thunder has led the ECHL in attendance for two consecutive seasons, drew 244,085 fans (6,780 average) to Stockton Arena in 2006-07 and will host of the 2008 ECHL All-Star Game and festivities on Jan. 22-23. The Thunder experienced a 6.5 percent increase in attendance last season and was the first team, other than the Florida EverBlades, to lead the ECHL in attendance for two years in a row since 1995-99 (Louisiana). The Thunder was awarded ECHL "Marketing Campaign of the Year" at June's league meetings in Las Vegas for its "FANtastic" campaign during the 2006-07 season.

"This year's campaign is dedicated to showing our fans and community that we are going to make this third season of Thunder hockey the best one yet," said Thunder director of marketing Marlena Aranda. "This year's theme will be able to convey the Stockton Thunder experience in terms that everyone can appreciate. We've decided to focus on enthusiasm that our fans have for Thunder hockey and build our theme around that excitement that is an intrinsic element of everything we do. Fans will feel this from the moment they walk through the doors on opening night to the final horn of the season's last game."

The year's festivities will start in grand style with the Thunder's home opener on Saturday, October 27 at 7:30 p.m. The Thunder will face the Alaska Aces during their Stockton Arena "Season Premiere," where fans will be treated to a red carpet-style entrance, complete with paparazzi, to adorn the arena's concourse.

All fans in attendance are encouraged to dress as their favorite famous movie character and will receive two free Thunder ticket vouchers when present in-costume, redeemable for select 2007-08 regular season games. A costume contest will be held during game on the Stockton Arena videoboard, with the winner receiving a special Thunder prize pack.

Other movie-themed surprises to highlight the night will be announced soon. The image of "Rated E For Excitement" can be viewed at www.stocktonthunder.com.

Details on Thunder 2007 training camp information will be announced soon. The Thunder begins the 2007-08 ECHL season Friday, October 19 on the road against the Bakersfield Condors at 7:00 p.m. PT.

The Thunder is the ECHL affiliate of the Edmonton Oilers of the National Hockey League and the Springfield Falcons of the American Hockey League. Season tickets for 2007-08 are on sale now. For more information about tickets, merchandise, or other inquiries contact the Stockton Thunder offices at (209) 373-1500 or visit www.stocktonthunder.com.

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ECHL Stories from September 11, 2007


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