Toronto Rock Partners with Molson Canada
Published on January 8, 2004 under National Lacrosse League (NLL)
Toronto Rock News Release
Toronto, ON â The Toronto Rock are pleased to announce the signing of a two year contract with Molson Canada, extending a 5-year partnership that began when Molson joined the lacrosse club as a founding sponsor in 1998. The deal will see Molson Canadian continue as the Rock's premier sponsor and title sponsor of the team's regional broadcasts on SportsNet Ontario. Molson Canadian will also play a large role in a number of Toronto Rock promotions including Molson Canadian Rock Bashes, the Rock Road Show and will remain title sponsor of the Toronto Rock Dance team.
"This is a partnership that benefits both Molson and the Toronto Rock. The Toronto Rock and the sport of lacrosse are both growing at a rapid pace and being associated with a well respected company, such as Molson Canada that believes in providing quality product and services, can only benefit both parties," says Bryan Black, Toronto Rock VP of business operations.
"Molson is proud of its relationship with the Toronto Rock and we are looking forward to bringing more of the energy and excitement of pro lacrosse to fans, whether they be at the games, watching on TV at home, or at a sports bar with a group of friends," says Jo-Ann McArthur, president, Molson Sports and Entertainment.
National Lacrosse League Stories from January 8, 2004
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- NLL Concludes Incident Review of Buffalo-Rochester Game on January 3rd - NLL
- Toronto Rock Partners with Molson Canada - Toronto Rock
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- Shannon Earns Rookie of the Week Honors - Buffalo Bandits
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