CPL Cavalry FC

Top Minds Behind Calgary's Season-Winning Cavalry FC Score Double at First-Ever Canadian Premier League Business Awards

December 1, 2023 - Canadian Premier League (CPL)
Cavalry FC News Release


Calgary, AB - AMAZING VIP fan experiences and savvy corporate partnerships landed Cavalry FC two top awards at the inaugural Canadian Premier League Business Awards this week.

The event saw Alberta's only CPL franchise, which finished top of the league this year, scoop the Fan Engagement Award and Top Partnership Sales Team, decided by revenue.

The squad's 1975 Members' Club, presented by Carscallen LLP, was behind the fan award with offerings including player visits, exclusive merchandise, and 'Chalk Talks' with head coach and manager Tommy Wheeldon Jr.

Club events are held in the 1975 Club, presented by Carscallen LLP, within the stunning Canada House building, overlooking ATCO Field and the world-famous International Ring on the shared grounds at Spruce Meadows.

Honourable mentions were given to Cavalry President, Ian Allison, for Business Executive of the Year, and in the Partnership Activation of the Year category for a collaboration with team sponsor ATCO.

The partnership features the Indigenous People's Celebration Match, branding for ATCO Field and training kit, as well as VIP hosting experiences, among others.

President, Ian Allison, said: "Our Cavalry FC team commits itself to excellence both on and off the pitch. I am delighted with the effort, results, and recognition for our commercial, media, marketing, and communications teams.

"The standard set by them, and many others across the Canadian Premier League, is something we can all be proud of."

Cavalry Commercial Director, Mason Trafford, said: "We are delighted with our wins this year, both on and off the field.

"Our wins at the CPL Business Awards are another testament to our high-performance culture within Cavalry and, more broadly, within the entire structure at Spruce Meadows.

"Our aim is to continually progress across all areas. The future of soccer is very bright in our city and 2024 will be an exciting year with the CONCACAF Champions Cup, the Canada Cup, and, of course, regular season games, with the standard of play increasing every year.

"We look forward to continuing to build a first-rate club Calgarians can be proud of."

The awards honour outstanding achievements at team and executive level in areas such as ticketing, partnerships, merchandise, fan and community engagement, and more.

CPL Executive Vice President, Glen Johnson, said: "Every year we recognize outstanding performances on the field, but there is so much more than on-field success that goes into making this league what it is.

"It was important to us to start recognizing the off-field achievements that can go under-appreciated, and it was a pleasure to give just some of the hard-working people in this league the credit they deserve for making the CPL's milestone fifth season our most successful yet."

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