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The Boat Is Back" Argos Bring Back Beloved Boat Logo

November 16, 2020 - Canadian Football League (CFL) - Toronto Argonauts News Release


Toronto Argonauts new primary Logo
Toronto Argonauts new primary Logo
(Toronto Argonauts)

TORONTO - The Toronto Argonauts announced today they will be bringing back the famous boat logo, but with a modern twist, as their new primary logo. The current shield logo will still be used selectively as a secondary mark moving forward.

"We are so excited to bring back a logo that is beloved by so many Toronto Argonauts fans," said Argos General Manager Michael "Pinball" Clemons. "This contemporary redesign of one of our most iconic emblems reinforces the great tradition of the Argonauts while continuously steering towards the horizon and our future. The boat is back, and our passion lives on!"

The original boat logo was used from 1976 to 1988 and is one of the most popular logos among fans and players alike, the team has ever worn. It brings back memories of Condredge Holloway, Terry Greer, Cedric Minter, Joe Barnes, Carl Brazley and a 1983 Grey Cup championship team that snapped a 31-year title drought, cementing the legendary logo forever in Argos lore.

The new logo is a modern refresh combining Cambridge Blue and Oxford Blue, the colourway synonymous with Toronto Argonauts football and a boat which symbolizes the club's beginning as the Argonaut Rowing Club. The logo exemplifies the team's "Pull Together" mantra as each oar works in unison propelling the boat forward. A new logo Toronto Argonauts fans of any age will be proud to wear.

Fans looking to be the first to sport the new logo can get their hands on New Era hats, t-shirts and hoodies at Real Sports Apparel. CFL Grey Cup Unite merchandise is also available in the RSA shop.





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Toronto Argonauts new primary Logo
Toronto Argonauts new primary Logo

  

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