Steelheads unveil new logo and jersey
Published on June 13, 2006 under ECHL (ECHL)
Idaho Steelheads News Release
BOISE, Idaho - With the Boise Foothills, the State Capitol Building and downtown Boise as the backdrop, the Idaho Steelheads today unveiled a new logo and jersey design. The new look for the Steelheads reflects the spirit of Idaho and the fast, fierce nature of Steelheads hockey as the team prepares for its tenth anniversary season in 2006-07.
Featuring a new color scheme of blue, black and silver, the primary logo features Idaho's jagged mountain peaks, timbered forests and puck swooshing down a river of motion. The new secondary logo depicts the hardest-fighting fresh water fish - the steelhead.
"We feel our new identity communicates the continued professional approach we employ on game nights, while also reflecting our love for Boise, Idaho as our hometown," said Eric Trapp, Steelheads' General Manager. He noted that many current and former Steelheads have chosen to make Boise their year-round homes, and the players, coaches and front office staff are active in the Treasure Valley community.
The Steelheads' new look was designed by Michael Reagan of MMG, the team's long-time marketing partner. While celebrating the evolution of the Steelheads' logo, Trapp recognized Blake Thornton of Hailey, Idaho, who designed the original Steelheads' logo.
New home white jerseys feature the primary logo on the chest and the secondary logo on the black shoulders. The sweaters are accented by the blue and silver-trimmed speed stripe curving up the sides of the torso and down the arm. Each side of the jersey features silhouettes of Idaho's pine forests in black, trimmed with silver. On the blue road jerseys, the speed stripe is white trimmed with silver, and the forest is blue with silver outline.
Trapp said the new logo and jerseys are the first phase of the team's updated branding process, with a new mascot, website and other announcements coming in the future as Idaho skates into its second decade.
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