Sims to Return as Admirals Broadcaster
May 23, 2006 - American Hockey League (AHL)
Milwaukee Admirals News Release
Milwaukee, WI-Milwaukee Admirals President Jon Greenberg announced today that the team has agreed to terms with play-by-play broadcaster Aaron Sims to return to the radio booth for the team during the 2006-07 season. Per club policy, terms of the deal were not disclosed.
"Aaron brings tremendous passion to the games and his enthusiasm is second to none," said Greenberg. "He came into a very difficult situation and has continued the tradition that the organization has of outstanding broadcasters. We are very excited that he will continue on as 'The Voice of the Admirals.'"
Sims is currently in his first season calling the play-by-play for the Admirals. He began his stint with the team after the sudden death of Kyle Schultz on October 22nd. Prior to joining the Admirals, Sims was the broadcaster for the University of Wisconsin Badger Hockey Team on Wisconsin Public Television, a position he has held for the previous two seasons. In addition, Sims has done the play-by-play for high school hockey in LaCrosse, WI and Winona, MN.
A native of Minnesota, Sims got his start in broadcasting at KQAL-FM in Winona, MN from 1993 to 1997 where he served as a sports and news anchor and, starting in 1995, as program director. From Winona, Sims moved on to WKBH-AM in LaCrosse as the program director of the all-sports station before being promoted to operations manager of three different stations, WKBH-AM/FM, and WFBZ in February of 1998.
After his time in LaCrosse, Sims took a job with WIBA-AM and WTSO-AM radio in Madison where he served as a sports reporter for both stations and the co-host of the afternoon drive program on WTSO. While in Madison, the Winona State University alum did play-by-play work for the University of Wisconsin women's basketball team as well as the Madison Mallards, a member of the Northwoods Baseball League.
The Admirals currently lead the Western Conference Finals 3-0 over the Grand Rapids Griffins. Game four is on Wednesday night at the Bradley Center at 7:00 pm. Fans can purchase tickets by calling Ticketmaster at (414) 276-4545 or logging on to www.ticketmaster.com. Groups of ten or more people receive a minimum of $2 off each ticket. For more information or to purchase group tickets fans should call the Admirals office at (414) 227-0550.
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