Rush Partner with Great Western Brewing Company
December 17, 2017 - National Lacrosse League (NLL)
Saskatchewan Rush News Release
Saskatoon SK - Â Original 16 is now the official beer of the Saskatchewan Rush Lacrosse Club. As the Rush organization enters it's third season in Saskatchewan, partnering with the local Great Western Brewing Company was a natural fit. The two parties have committed to a 5 year agreement, indicating the formation of a long lasting relationship built on the shared appreciation of incredible sports fans in Saskatchewan.
"The Saskatchewan Rush are proud to enlist the iconic brand of Original 16 as our Official Beer. Great Western is deeply embedded in the culture and history of Saskatchewan and we look forward to creating historic memories together all season long. The legendary story of how 16 men risked it all to save the brewery is a Saskatchewan success story and we look forward to proudly showcasing their brand alongside ours as we look to bring our second NLL championship back to Saskatchewan." - Andrea Glieheisen, VP, Marketing/Sponsorship- Saskatchewan Rush.
As Great Western holds exclusive pouring rights at SaskTel Centre and every Rush game, Rush fans will be able to enjoy Original 16 at home games for years to come. Fans should be sure to utilize the Original 16 Founders' Lounge every home Rush game, where they can enjoy live music before ball-drop and well after the game concludes.
"Great Western Brewing Company with our Original 16 brand is very excited to be partnering with the SK Rush and being involved with the emerging and popular sport of Lacrosse. The SK Rush in a short period of time has energized the market and connected well in Saskatoon and in communities across the province with their brand and entertaining product. As part of the sponsorship Original 16 and the Rush will be partnering on a number of consumer initiatives across the province in retail and on-premise venues." - Great Western Brewing Company
Rush Nation will notice an Original 16 logo on the brand new Co-op Field at SaskTel Centre this season. In addition to the field logo, fans can expect other exciting collaborative co-branding initiatives to be launched in the near future. Look for limited edition Rush players glassware early in 2018 available at participating locations.
About Great Western Brewing Company: Â The Great Western Brewing Company has been an integral component in the Saskatchewan business community since opening for business in 1989. Back then 16 former Carling O'Keefe employees started the brewery to save their jobs. Today the brewery is one of the top employers in Saskatoon, and through a lot of hard work, and a lot of great beer, they have earned an international reputation for world class craftsmanship.
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