ECHL Reading Royals

Royals Marketing and Ticket Sales Departments Receive Awards

June 12, 2008 - ECHL (ECHL)
Reading Royals News Release


Reading, PA - The Reading Royals of the ECHL today announced that, for the second consecutive year, the organization received the American Conference's Marketing Campaign of the Year Award at the recently completed League Meetings in Las Vegas, Nevada. The organization's Ticket Sales Department was also recognized for its efforts in ticket sales during the 2007-08 season.

The 2007-08 marketing campaign, ‘R-Team/R-Town,' celebrated the connection between the tradition of Royals' hockey and the history and ongoing development of the Greater Reading Region. Branded with a logo designed by Joe Bosack, president and founder of The Joe Bosack Graphic Design Company, the ‘R-Team/R-Town' campaign kicked off in the summer of 2007 with a photo contest for fans. In that contest, fans were encouraged to visit their favorite Reading-area landmark dressed in Royals' gear to create a photographic image highlighting the connection between ‘our team and our town'. The winning photograph was submitted by Amy Noble of Reading, who cleverly declared the City of Reading as the "Home of the Royals" with her photograph taken in downtown Reading.

Over the course of the season, the Royals incorporated the ‘R-Team/R-Town' theme and logo in virtually every giveaway, promotion and event in which the team was involved. Throughout the season, giveaways displaying the ‘R-Team/R-Town' logo included Zamboni banks, playing cards, hockey puck bottle openers, a series of pilsner glasses, picture frames for Kids Day, and note pads on Teacher Appreciation Day. This marked the second season in a row that the Royals' marketing campaign was recognized by the league. Last year, the ‘Proud to Be A Royal' campaign was also selected as the top branding effort in the American Conference.

The Royals' Ticket Sales Department was also recognized at the League Meetings for another season of success at the box office. Last year, in the team's seventh season, the Royals averaged 5,430 fans per game during the regular season, placing the team sixth amongst the 25 teams in the ECHL in attendance. The Royals Ticket Sales Department, which is led by Ticket Department Manager Betsy Roxburgh and includes Personal Ticket Consultants Curtis Tousant, Brian Panucci, and Justin Kauffman, not only continued the team's effort to expand the long-standing and expansive base of season ticket holders in Reading; but also spear-headed a number of new and successful initiatives for the team, including the Royals' first-ever ‘Pink in the Rink' fund-raiser which packed the Sovereign Center on February 1, 2008, full of enthusiastic fans who watched the Royals beat the Johnstown Chiefs while raising funds for the continuing effort to cure breast cancer.

The ECHL began in 1988-89 with five teams playing in four states, the Premier ‘AA' Hockey League has grown into a coast-to-coast league that will have 24 teams in 16 states and British Columbia playing 864 games from Oct. 17, 2008 to Apr. 4, 2009. Nineteen of the 24 teams have played at least five years in their current city. The third-longest tenured professional hockey league behind only the National Hockey League and the American Hockey League, the ECHL averaged 4,174 per game last season, marking the fourth year in row and the 16th time in the last 18 years that the league has averaged over 4,000 fans. The league has drawn over four million fans each of the last five years and 11 times in the past 12 seasons.

The Royals open the 2008-08 regular season against the Elmira Jackals on Friday, October 17, 2008 at First Arena in Elmira, New York. The Royals' home opener is set for Saturday, October 25, 2008, when the Johnstown Chiefs visit the Sovereign Center. Royals' full Season Tickets and Total Choice Flex Plans are now on sale. To obtain more information on becoming a part Royals' hockey, call 610-898-PUCK to speak with Royals' ticket representative or visit the Royals website, www.royalshockey.com.

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