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USL Oakland Roots

Roots Re-Up Partnership with East Oakland Brewery Ale Industries

May 5, 2021 - United Soccer League Championship (USL)
Oakland Roots News Release


Oakland CA - Ale Industries has been by the Roots side since the beginning of the 2020 season, hosting socially-distant, safe watch parties for Roots fans throughout the pandemic. Roots launched Town Roots beer in collaboration with Ale Industries as the first beer sponsor in Club history in 2020. In 2021 Roots and Ale have created a 2021 edition to the Town Roots beer can art to signify the historic inaugural season in the USL Championship.

"The abundance of unique cultures and deep sense of community makes operating a brewery in Oakland different. We are not only inspired to produce beer that reflect these essential qualities, but obligated to always push The Town that allows us to continue practicing our craft," said Ale Industries Director of Distribution & Marketing, Jonathan Acosta Rosales. "We are thrilled to launch a new 'Town Roots' label and continue working with Oakland Roots in 2021. We look to pick back up where we left off in 2020 and break boundaries with future Roots projects."

The 2021 season is here and Oakland Roots take the field for the first time in the USL Championship this Saturday, May 8th. Order the new Town Roots beer and pick it up from Ale Industries in time for the game.

The New 2021 Puma x Roots Jerseys in men's, women's and kid's sizes are available for preorder featuring Ale Industries as the sleeve sponsor.

Check out the Oakland Roots Statistics



United Soccer League Championship Stories from May 5, 2021


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