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Policy Remains in Place as Alouettes Renew Partnership with Beneva

April 26, 2023 - Canadian Football League (CFL)
Montreal Alouettes News Release

Montreal - The Montreal Alouettes announced today that they have renewed their partnership with Beneva, a company specialized in insurance and finance.

Beneva, which was born from the merger of La Capitale and SSQ Insurance, is built on shared human values, and powered by 75 years of experience.

Beneva will be the title sponsor for the Thanksgiving Day game on Monday, October 9 when the Ottawa REDBLACKS will visit Percival Molson Memorial Stadium.

"After two successful years, we are excited to renew this partnership with the Alouettes, which gives Beneva exceptional exposure and visibility not only in Quebec, but also across Canada," said Louis-Philippe Roux, Vice President, Marketing and Commercialization at Beneva. "This association also allows us to contribute to offering a pleasant moment of entertainment to the community."

"We are very pleased to continue our association with Beneva. They have been well established in Quebec for many years," said Brian Weightman, Senior Director, Sales and Corporate Partnerships for the Montreal Alouettes. "We have built a strong relationship over time, and we are confident that the best is yet to come. We are very grateful for their trust and support."

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