Oakland Roots and Soul Sports Club Announces New Partnership with East Brother Beer Company

June 25, 2024 - United Soccer League Championship (USL)
Oakland Roots News Release

Oakland, CA - Oakland Roots and Soul SC are excited to welcome East Brother Beer Company as a new brand partner for the 2024 season. Fans can now enjoy East Brother Beer's classic-style craft brews at all Oakland Roots and Soul home games throughout the season.

Based in Richmond, East Brother Beer Company has dedicated itself to exploring and perfecting classic beer styles and flavors while staying true to tradition. In the fall of 2016, they began brewing in their 12,000-square-foot production facility and tasting room, providing the Bay Area with approachable and unpretentious beers that reflect the community's spirit.

"East Brother Beer Company's founders set out to make approachable and unpretentious beers to represent our East Bay community, stated Andrea Lepore, VP Brand Partnerships Oakland Roots and Soul. "In brand alignment with the Roots and Soul, Pride and Purpose is instilled in every aspect of their Company, and we're excited to serve East Brother at our games for our fans looking for local, classic-style craft beers."

Rob Lightner, Co-Founder of East Brother Beer Company, added, "We are thrilled about our partnership with Oakland Roots and Oakland Soul. This collaboration is more than just a sponsorship; it's a union of like-minded organizations committed to making a positive impact. Our mission at East Brother Beer Co. has always been to create a sense of community through our craft, and this aligns perfectly with Roots' dedication to inspiring and uniting the local area. Together, we look forward to fostering a sense of unity and pride."

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